This two-part Q&A with Kathryn Otoshi was originally posted way back in 2013. I’m sure a lot has changed for Kathryn since then. But one thing I know for sure is her success continues to grow. I thought it might be fun to bring this oldie but goodie back for all you Kathryn fans. Following is the interview as it appeared in 2013.
I first became aware of Kathryn Otoshi’s talents when her book, “One,” was awarded the gold medal in the Independent Publisher Book Awards. My book, “Butterfly Kisses for Grandma and Grandpa,” won the silver, and I became curious about my competition, so I purchased a copy of “One.” It did not take me long to understand why “One” took the gold. I sure am proud to be in such excellent company. Kathryn’s second picture book “Zero,” has been just as successful as “One.” During this interview, I was excited to learn that “Two,” the third book in the number series, will be released next year.
Obviously, I have kept my eye on Ms. Otoshi’s amazing success as an independent publisher. The more I observed, the more my curiosity about this award-winning author/illustrator grew until one day, I thought, Why not introduce yourself, and see if she would be willing to answer some questions. And that is exactly what I did. Kathryn was extremely responsive, very sweet and gracious. It has been my pleasure to get to know her. And now, it is my honor to introduce this lovely woman to you.

Kathryn Otoshi is a children’s book author and illustrator living in the San Francisco Bay Area. Prior to this, Otoshi worked in the film industry at Disney’s ImageMovers Digital (Christmas Carol) as well as George Lucas’s Industrial Light & Magic (Star Wars) as the Graphic Design and Multimedia Art Director.
Otoshi’s first book as author and illustrator was “What Emily Saw”, a Borders Original New Voice Nominee. This was followed by “Simon & the Sock Monster”, short listed as a USA Book News Honoree, and “The Saddest Little Robot” (2004), a BookSense Pick. She teamed up with author Liz Hockinson and created the illustrations for “Marcello the Movie Mouse”(2005). Marcello garnered the Writer’s Digest Award for Best Children’s Book, the DIY Best Children’s Book, the Hollywood Book Festival Award, and the Eric Hoffer Notable Award.
Her book “One”, winner of 16 awards, including the E.B. White Read Aloud Honor Book and the Teacher’s Choice Award, is an anti-bullying book introducing colors, numbers, and counting while playing on larger themes of acceptance, tolerance, and the power of one voice. Her newest book, “Zero”, is about finding value in ourselves and in others.
Otoshi has been a guest speaker at over 100 venues, including the San Francisco Writers Conference and a keynote speaker at the International Reading Association (Canada).
ON WITH THE INTERVIEW!
My curiosity got the best of me, and I swamped Kathryn with 25 detailed and probing questions. Like most writers and illustrators, Kathryn is busier than busy. Yet, she was kind enough to choose the questions that appealed to her the most. This resulted in 15 questions and answers that allow us to step into Kathryn Otoshi’s creative world for a while. The interview will be posted in two sections. Part 1 covers Independent Publishing. Part 2 is about Kathryn’s experience and her advice related to writing and illustrating. I will share Part 1 today and Part 2 next week.
INDEPENDENT PUBLISHING
AKC: Are you the sole proprietor of KO Kids Books? If so, what is it like to wear so many hats?
KO: Hi Alayne. KO Kids Books is currently a DBA under the corporation, Baytree Entertainment, Inc. But yes, I do wear many hats! It’s a bit of a balancing act, but what I find most interesting about having all these different job positions (Creative Director/Graphic Designer/Illustrator/Editor/Writer/Sales Marketer/Publisher) – is that you have a much clearer understanding of how each position impacts the other. For example, you can easily see how deciding to make an oversized book might accommodate the Illustrator’s desire to have more expansive pictures. But the Publisher and Marketer part of you would inherently know this might not be a great idea, due to the high cost to produce a book like this and the fact that your book might not fit on a standard shelf.
AKC: I believe next year will be the tenth anniversary of KO Kids Books’ first two releases, “What Emily Saw” and “Simon and the Sock Monster” (both copyright 2004). I know that publishing independently is hard work and costly. How do you manage to continue publishing independently given the cost and work involved?
KO: Well, when I first started KO Kids Books, I had my own graphic design freelance company. I was fine keeping my ‘day job’ and having KO Kids Books be what I lovingly called ‘my expensive hobby’. Later I started working freelance at Disney’s ImageMovers Digital. When the company closed at the end of 2010, my fourth KO Kids book, “ONE,” had already taken off. My expensive hobby had suddenly and surprisingly turned into something more. So I phased out doing a lot of graphic design work. I’ve been focusing on KO Kids Books and the children’s book industry ever since.
AKC: Do you have any advice for those who might be considering independent publishing?
KO: Sure do. Talk to a few indie publishers you admire. Ask them the pros and cons of being a publisher and really be willing to listen to the cons – not just the pros. Writing and illustrating is a creative process. Having a publishing company is a business. So realize that up front, and accept that you will have to be fiscally responsible for it. I would also join a local indie publishers association or organization to get to know more presses. Lastly, I would read Dan Poynter’s “Self Publishing Manual”. I wish I had read that book when I was first starting out!
AKC: What is the best part of independent publishing?
KO: Having the creative control and final say over the writing, illustrating and design of my books.
AKC: What is the most difficult part of independent publishing?
KO: For me, it’s the business side. That’s why I have someone dear to me, Daniel Jeannette, who has given me sage fiscal advice on the business side of the organization.
INDEPENDENT PUBLISHING – MAINSTREAM PUBLISHING
AKC: I know, in addition to KO Kids Books, you have also illustrated the following books:
“The Saddest Little Robot” by Brian Cage, Soft Shell Press/Red Rattle Books 2004
Maneki Neko: The Tale of the Beckoning Cat” by Susan Lendroth, Shen’s Books 2010
What was it like illustrating for other publishers versus KO Kids Books?
KO: I enjoyed working with other publishers and seeing how they worked. It was great getting a different perspective and working with a team as I generally fly solo.
They have final say, of course. Once I said I was done…I really had to be DONE. If there was indeed a valid last minute change I had to make in the illustration, it would have to be a very compelling reason why I needed to do this. It affects a lot of people when changes are made in the 11th hour – the writer, the editor, the designer, the printer are all impacted by this. And of course, the publisher, would ultimately need to approve it.
Versus if I did work under my own company, if there was a moment of inspiration that came to me, or a more clever way to show the illustrations, I could make that tweak or change on the spot – even if the book was right about to go to press.
AKC: In your experience, what is the average process time to get a book into publication (from writing/illustrating to release)? Was there a difference in process time between KO Kids Books and the other publisher’s books?
KO: I’d say from the time the contract is signed, it takes about 2 to 3 years to get a children’s book published – and that might be considered fast by some publishers! When I published my first two books under KO Kids, it was done in less than a year. But I realized what a disservice I was doing by not spending more time working on the marketing and promo aspects of things before the books were released. Now, I’d say it takes a good solid 2 years for KO Kids Books to release a new book, which include all marketing/promo, a plan for a tour, and shows and conferences I plan to attend.
AKC: In 2006, KO Kids Books released “Marcello the Movie Mouse” by Liz Hockinson. This appears to be the only book, so far, that was written by an author besides you. Why did KO Kids Books decide to take on this project? What was the experience like for you?
KO: At the time, I had been thinking about considering submissions from other authors. I met writer Liz Hockinson in a children’s picture book class at my local indie bookstore, Book Passage. I really liked her writing style, and admired her dedication to the craft. We ended up in a writing critique group together and became good friends. One day she told me she wanted to write a story about a moxie little mouse named Marcello who had a big dream: he wanted to make a movie! I loved the idea and told her I wanted to hear more. After many writing drafts from Liz, and hours of illustration from me, “Marcello the Movie Mouse” was released a year and a half later. We had a great time marketing the book together. Currently though that’s the only book I plan to publish from another author. I’ve decided our focus for KO Kids will be on the Number Series: ZERO, ONE…and now TWO, which will be released next year.
* * *
Jenkins Group, Inc., the organizers of the Independent Publisher Book Awards, define “independent” as 1) independently owned and operated; 2) operated by a foundation or university; or 3) long-time independents that became incorporated but operate autonomously and publish fewer than 50 titles a year.
Sometime in the future, I plan to share my experiences with independent publishing and offer more thoughts on independent publishing companies versus self-publishing. I’ll keep you updated regarding when this might happen.
Be sure to come back next week when Kathryn shares more about herself and gives a little advice to both writers and illustrators.
KO Kids Books
Kathryn’s Amazon Page

ZERO
By Kathryn Otoshi
ISBN: 978-0-9723946-3-5
List: $17.95
“Zero”, the follow up to “One” is about a big round number, Zero. When she
looks at herself, she just sees a hole right through her center. She admires
the other numbers who can count. She wants to count too, but wonders how can
a number worth nothing become something? Thus begins the story of Zero’s
search to find value in herself and in others.
ONE
By Kathryn Otoshi
PUBLISHER: KO Kids Books
ISBN: 978-0-9723946-4-2
List: $16.95
“One”, winner of 10 awards including the Teacher’s Choice Award and the
Mom’s Choice Award, is an anti-bullying, number/color book that introduces
the concepts of acceptance, tolerance, and what it means to count!
MARCELLO THE MOVIE MOUSE
By Liz Hockinson, illustrator by Kathryn Otoshi
PUBLISHER: KO Kids Books
ISBN: 978-0-9723946-2-8
List: $16.95
“Marcello the Movie Mouse”: Marcello, has a big dream: he wants to make a
movie. But without a camera, a crew, and Ravioli the theater cat lurking
around every corner, can this moxie little mouse make tail ends meet? A fun,
inspirational story which includes a glossary of movie terms to wrap it all up.
SIMON & THE SOCK MONSTER
By Kathryn Otoshi
PUBLISHER: KO Kids Books
ISBN: 978-0-9723946-1-1
List: $16.95
“Simon & the Sock Monster”: A little boy loses his lucky soccer sock right
before his championship game, and his older sister tells him the Sock
Monster ate it for dinner. Simon enlists the help of his friend to rescue it, but what they discover in the end will have everyone laughing.
WHAT EMILY SAW
By Kathryn Otoshi
PUBLISHER: KO Kids Books
ISBN: 978-0-9723946-0-4
List: $16.95
“What Emily Saw”: A story about a day of discovery through the eyes of an
imaginative little girl. She sees mice getting married in her room, men with
balloons having tea in the sky, and meets a friendly dinosaur to play
hide-and-seek with, but in the end, she finds the true magic comes from home.
MANEKI NEKO: The Tale of the Beckoning Cat
Published by Shen’s Books
By Susan Lendroth, illustrated by Kathryn Otoshi
PUBLISHER: Shen’s Books
ISBN: 978-1885008398
List: $17.95
“Mankei Neko: the Tale of the Beckoning Cat”: When a young samurai gets
caught in a terrible storm, the cat who lives in the monastery saves him by beckoning
him out of danger with her raised paw. Discover the legend behind Japan’s most famous cat!
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