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Posts Tagged ‘Julie Hedlund’

This post was originally part of Marcie Flinchum Atkins’s blog seried WE’RE ALL IN THIS TOGETHER.

Marcie had asked the contributors to this series the following question: How do you keep yourself motivated? We all like to have written, but find it hard to stay motivated to write.

Following is my response to the question.

Some words my thesaurus gives for “motivated” are inspired, stimulated and encouraged. Some antonyms for those words are demotivated, uninspired, depressed and discouraged.

When it comes to writing, do you ever feel demotivated? Discouraged? Uninspired? Depressed or frustrated? What might be behind those feelings? Following are ten obstacles to consider when you lack the motivation to write. I have listed a few ways to combat each obstacle. Can you find some other ways of your own?

1. Fear
List the beliefs, thoughts, events, situations etc. that are behind the fear and find a way around those obstacles.

2. Lack of Knowledge
Take classes; read; ask questions; participate in writing community discussions; attend conferences; join a critique group; read blogs; join a group like Julie Hedlund’s 12 x 12, or kidlit411, or Sub Six, or WOW nonficpic, and many more.

3. Lack of Ideas
Join Tara Lazar’s PiBoIdMo; start an idea file; live life thinking like a writer – eventually you’ll hardly go through a day without hearing, seeing, smelling, tasting or feeling something that sparks an idea; ask other writers how they get ideas. This is a common question in author interviews, so read interviews.

4. Rejections
Read “We’re All in This Together” posts on rejection (post #1 and post #2) and my post on TWELVE METHODS FOR COPING WITH REJECTIONS.

5. Other People’s Successes
Instead of letting the green-eyed monster frustrate, discourage or depress you, do something nice. Congratulate the other writers. Buy their books. Share their success on your blog or elsewhere. Let their success inspire you. Believe the same is possible for you.

6. Feeling Overwhelmed or Overloaded
Take a break by doing enjoyable things that you have not allowed yourself to do for a long time. Cut yourself some slack and prioritize. Are all those “shoulds” spinning around your head really that important? See time management link in #10 this post. Journal, meditate, vent to someone that you know truly understands.

7. Distractions
Set limits on social media and other computer distractions. Find a place and time to write that is void of distractions. Are you a distracted mom? See Marcie’s “Mom’s Write” series.

8. Writing for the Wrong Reasons
Ask yourself why you are writing. If it is to become famous or make lots of money, those reasons might not be enough to motivate you after you’ve received a few rejections. They might not be enough to motivate you away from distractions. There has to be something in it that makes you want to write no matter what. Even if no one ever reads it, you are compelled to write. What makes you love writing? According to my Webster’s Dictionary, the definition for motivate is “To provide with a motive.” The definition of motive is “Something (as a need or desire) that causes a person to act.” What is your motive for writing?

9. Beating a Dead Horse
After sending the same story to your critique group twenty times, you might feel like you are beating a dead horse. After getting twenty rejections for the same manuscript, you might feel like you are beating dead horse. When going around in circles editing the same old five stories, you might feel like you are beating five dead horses. Try putting the dead horses away for a while and start writing five fresh stories.

10. No Time
Look at your time realistically. Are you trying to fit a 72-hour day into 12 hours? If so, you have too much on your plate and something must go. What will it be? When considering this, the first place to look is time wasters. Check out these time management tools.

Your turn: What keeps you motivated when things in your writing life get tough?

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12X12 NINJAOne of the many benefits of Julie Hedlund’s 12 x 12 group is the Manuscript Makeover section in the 12 x 12 forum. Members post their picture book manuscripts in the forum and critique ninjas pop in and offer critiques. Last month, I had the pleasure of being a critique ninja. I’ll be returning in September for another month as ninja. There are many talented writers in 12 x 12, and I read lots of stories – some fun, some funny, some touching – all creative. I found a pattern in many of the stories I read. They had elements of episodic storytelling.

 

Following, I provide a brief overview of episodic storytelling in an abbreviated lesson from my online picture book manuscript writing and analyzing course Art of Arc.

 

Rising Chaos

 

A while back, in response to a critique I had done for a chapter book, the author responded, in part, with the following:

 

“For me, rising action means adding story problems! Rising chaos!”

 

That’s one way I would describe an episodic story. While the story might be entertaining dogand move forward, it meanders. An episodic story reminds me a bit of the expression, “The tail wagging the dog.” For a while, the story is taken over by some fun and entertaining scene(s), but eventually it has to get back to the story as a whole – the one with a cohesive beginning, middle, and end. The entertainment is the tail – the dog is the main character who is being wagged by the tail – and as a result, your reader is also being wagged by the tail.

 

The story takes the reader down a meandering path that is disconnected from the other parts of the story. Perhaps the path is loosely connected because the protagonist is involved and there is some sort of loose connection to the character’s problem. But the question to consider is, how connected is each scene to the scene that came before and the scene that follows?

 

The goal in a picture book with a classic arc is to have scenes flow seamlessly, building off each other until they are so blended you don’t even notice the changes that lead up to the end.

 

In an episodic story, the scenes often feel disconnected.

 

The scenes feel erratic, and even though the scene itself might have some tension, it doesn’t add tension to the story as a whole. The story might be moving forward, but the reader has a sense that she is not getting anywhere.

Whackamole

In the picture book manuscripts I critique, I often find main characters taking action, going from one place (or one thing) to another with no real reason. It’s a little bit like the main character is playing a game of Whack-a-Mole. To the reader, it feels like the main character is spending all his time reacting to any obstacle that pops up. He has no real plan or reason for his actions – no real direction. Episodic stories lack focus and direction. Many times circumstances or other characters drive the direction the story takes, and the main character seems to go along for the ride. We see no change or growth in the scenes or in the story. One way that change and growth are revealed is through decisions.

 


SOME WAYS TO TEST YOUR PICTURE BOOK MANUSCRIPT FOR EPISODIC ELEMENTS

 

DOES IT MATTER WHERE EACH SCENE APPEARS IN THE STORY?

 

With storylines built via cause and effect, scenes rely on each other to tell the story and to build tension. What if you moved your scenes around? Would the plot change? If it doesn’t matter where a particular scene happens in the story, it is likely episodic.

 

ARE SCENE GOALS RELATED TO THE STORY GOAL (larger plotline)?

 

Although scenes stand alone, they also need to be steps in the story plot. How does each scene advance the story (related to the plot as a whole)? Does the resolution or discovery made at the end of one scene set things up for the next? Or stated differently, does the next scene start with something that stemmed from the prior scene – an event, a decision, an action – and then move on to something new that leads to the next scene?

 

IS THE RISING ACTION, RISING CHAOS?

 

Are the main character’s challenges independent problems that create a meaningless (as related to the big story problem) obstacle course for the main character?  How can the challenges all be connected to the common thread of the story? Resist causing unnecessary trouble for the main character. Even when the trouble is entertaining, fun, and exciting, if it doesn’t have “whole story” purpose, it is probably episodic.

 

Each of the main character’s challenges should involve the following:

 

  • Overcoming the obstacle for that portion of the story.
  • Have significance to the bigger story. Remember, the main character has a big story goal and then smaller goals as the story builds. The smaller goals should not be too far removed from the big goal.

 

IS THERE A GOAL DRIVING THE SCENE?

 

Why is the main character in this scene? Why is he taking action? Is he taking intentional action or is he just reacting with no goal in mind?

 

DO THE SCENES INFORM THE READER?

 

  • What will the reader learn about the story (as a whole)?
  • What will the reader learn about the main character?
  • Do these events and actions move the plot forward in a way that makes the reader care about the main character, become curious, want to know more?
  • What is the purpose of the scene?

 

At the end of this post you will find a couple of links that will lead to excellent posts on episodic writing. Although they are not about picture book writing, they still help clarify what an episodic story is and why it can be problematic. Although some people write episodic stories intentionally, I believe there is no room for episodic storytelling in picture books. Young children do not have the attention span to follow the chaos that is created in such a story.

 

Let me be clear about the above statement. I am talking about classic stories. There are picture books that may seem episodic, and at times that’s okay. Concept picture books are a good example. The reason these books can be episodic is because they are built around a theme or concept. Take a look at THE BELLY BOOK by Fran Manushkin or EVERYBODY SLEEPS (BUT NOT FRED) by Josh Schneider. Many of the events in these books could have happened at any point within the book (or story). But these books are not built around a classic arc. Every story you write will NOT need to be analyzed for episodic elements. However, if the story you are writing is built around a classic arc with rising action and cause and effect, watch for episodic elements.

 

In the Art of Arc Course, I list some books in the cause and effect section that have somewhat episodic segments, but they are still built around cause and effect. NO DAVID, by David Shannon and WHAT IF EVERYBODY DID THAT, by Ellen Javernick are a couple. Although many of the segments could appear anywhere in the book, these segments each have their own cause and effect.

 

In NO DAVID, David’s actions lead to a reaction from his mother. But eventually the sum of the events lead to a reaction from David and that event leads to the final reaction from his mother.

 

In WHAT IF EVERYBODY DID THAT, each time that question is asked the reader sees the effect.

 

In BECAUSE I STUBBED MY TOE, by Shawn Byous you will find a perfect example of how important the order of events can be. Everything that happens in this story is a result of the boy stubbing his toe, but it is also the result of the event that came before it. This is a true cause and effect book.

Copyright Alayne Kay Christian 2016

LINKS TO ARTICLES ON EPISODIC WRITING

 

Plotting Problems – Episodic Writing

By Marg McAlister

http://www.fictionfactor.com/guests/plottingproblems.html

 

From Moody Writing

Episodic Storytelling is a problem

http://moodywriting.blogspot.com/2012/11/episodic-storytelling-is-problem.html

 

IF YOU WOULD LIKE TO LEARN MORE ABOUT CAUSE AND EFFECT, EPISODIC STORIES, art of arc extraOR STORY AND CHARACTER ARCS contact me and ask about the new TRY IT plan where you can try the first five Art of Arc lessons for $35.00 – purchased with no obligation to buy the remainder of the course. You may contact me using the “contact” tab at the top of this page, or via my Art of Arc webpage.

 

An outline of the first five lessons follows:

 

WELCOME SECTION

 

The welcome section includes a nine-page supplement demonstrating sixteen different picture book structures with diagrams, descriptions, and book titles.

 

LESSON ONE: BEGINNINGS AND ENDINGS

 

  • Who is your protagonist?
  • What drives your protagonist?
  • Beginnings and hooks.
  • Who, what, where, when, why?
  • Story promise, reader’s expectations, and story questions.
  • Page-turners.
  • How the whole story connects to the ending.

 

This lesson includes supplemental materials that demonstrate the components of strong beginnings and endings. It also includes worksheets for analyzing published picture books and your manuscripts.

 

LESSON TWO: BEYOND THE HOOK

 

  • Setting the hook.
  • Creating a connection with the reader.
  • Inciting incident.
  • Ways to keep the reader reading.
  • More on page-turners.

 

This lesson includes supplemental materials that demonstrate the components of strong beginning and endings. It also includes worksheets for analyzing published picture books and your manuscripts.

 

LESSON THREE: OVERVIEW OF PICTURE BOOK PLOT STRUCTURE

 

  • Story arc (plot development)
  • Character arc (character development)
  • Questions to ponder
  • Small, scene goals
  • Tension
  • Feelings
  • Character turning points

 

LESSON FOUR: CAUSE AND EFFECT

 

  • What is cause and effect and why is it important
  • Diagrams
  • Writing exercises
  • Worksheets
  • Examples
  • Bonus supplement with links to additional info

 

LESSON FIVE: EPISODIC STORIES

 

  • What is an episodic story?
  • What causes a story to be episodic?
  • Worksheets and tips for testing your story for episodic elements
  • Links to additional info

 

 

 

 

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th (1)JUST SAY NO TO NEW YEAR’S RESOLUTIONS WITH THIRTY-ONE JUST FOR FUN

I offered my first THIRTY-ONE JUST FOR FUN CHALLENGE in 2012. Each year since, I have modified my original post and reposted it. Before I share the modified version, I’d like to thank everyone who has supported my blog throughout the year. I wish you all a very Happy New Year. May the new year bring each of you all that your heart desires.

Now for THIRTY-ONE JUST FOR FUN. . . .

A common question in life coaching is, “What’s the difference between a life coach and a therapist?” The answer goes something like this: Imagine you are driving a car through life with a psychotherapist as your driving instructor. The psychotherapist will spend a lot of time instructing you to look through your rearview mirror at where you have been. A “life coach” driving instructor will encourage you to look out your windshield at where you are going.

A NEGATIVE DRAIN

Today, I am going to swim against the life coaching current and ask you to look back at where you have been. New Year’s resolutions often have roots in the past. We look back, with a certain amount of regret, at what we failed to accomplish in the outgoing year. Focusing on our shortcomings, we resolve to make up for them in the New Year; usually with bigger and better plans than before. Although setting these goals can leave you feeling hopeful, looking back with self-judgment can sap your confidence and drain your spirit.

ENERGIZE YOUR SPIRIT

Instead of looking back at your shortcomings with regret, look back at your successes with confidence and gratitude. Looking back and acknowledging your accomplishments will give you the opportunity to celebrate your successes and energize your spirit as you look forward to your new year.

THIRTY-ONE JUST FOR FUN

Over the next couple of weeks, take some time to reflect on 2015 and list 31 things that you accomplished throughout the year. I hope you will celebrate your successes by coming back and sharing some of your discoveries in the comments section of this post or share them on your own blog. The most important part of this challenge is recognizing the positive, energizing events of 2015. Even if you are unable to list 31 achievements, come back and celebrate with us by bragging a little about your year.

QUESTIONS TO HELP YOU GET STARTED ON YOUR LIST

  • How did you grow personally, professionally or as a writer?
  • Did you have a positive impact on others?
  • What writing skills did you learn or strengthen?
  • Did you improve organizational skills?
  • Did you find the secret to time management?
  • Did you complete any writing challenges?
  • Did you join any groups?
  • What personal strengths did you gain?
  • What goals did you achieve?
  • What unplanned accomplishments did you achieve?
  • What character qualities did you strengthen?
  • Have you improved your communication skills?
  • Have you gotten better at saying no to others, to yourself, or to activities that drain you?
  • What acts of kindness did you share?
  • What special, memory building moment did you have with family, friends, writing groups, by yourself and so on?
  • Did you submit any of your writing? If you want to challenge yourself to submit more in 2016 join my Sub Six private manuscript submission support group on Facebook.
  • Did any submissions get accepted for publication?
  • Did you get any rejections with encouraging notes?
  • Did you find a positive way to accept rejections?

For tips on celebrating your achievements see CELEBRATE YOUR ACHIEVEMENTS BIG AND SMALL. Be sure to scroll down to the section about the achievement jar, so you can celebrate all through 2016.

Below I share ten of my thirty-one achievements.

  1. I started 2015 with my first SCBWI annual winter conference in New York where I met many of my friends in person for the first time, including four out of six of my Penguin Posse critique partners.
  2. I developed a highly detailed picture book writing course. This was a long and challenging process that I must celebrate by sharing. I consider it a huge achievement. Yay!
  3. I completed Renee LaTulippe’s fantastic course  The Lyrical Language Lab: Punching Up Prose with Poetry
  4. I attended the excellent SCBWI workshop, Tammi’s Top Picture Book Writing Secrets with Tammi Sauer and Janee Trasler
  5. I started art classes.
  6. I completed Sudipta Bardhan-Quallen’s and Kami Kinard’s Kid Lit Summer School: The Plot Thickens
  7. I helped as many fellow writers as possible with their manuscripts.
  8. I learned to practice one of my favorite survival skills, which is write from the heart – submit with detachment.
  9. I completed my 4th 12 X 12 writing challenge and my 5th PiBoIdMo challenge.
  10. I ended 2015 with a very successful launch of my picture book writing course ART OF ARC: How to Analyze Your Picture Book Manuscript (deepen your understanding of picture books written with a classic arc).

I’m already planning for next year. I recently signed up for the 2016 Big Sur at Cape Cod, Andrea Brown Literary workshop. This is doubly exciting for me because I will be meeting up with some of my Penguin Posse sisters once again.

Best wishes in 2016!

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ALL ABOUT PLATFORM BUILDING V2Our guest bloggers for the final ALL ABOUT PLATFORM BUILDING series are Sylvia Lui and Elaine Kiely Kearns. I’m proud to call these two smart, talented, and lovely women my friends and critique partners. In this post, they share what they learned from planting a seed of an idea and nurturing it into a successful platform. Thanks Sylvia and Elaine for sharing your experience and wisdom.

 Top Ten Signs That You’re Building a Successful Platform

By Sylvia Liu & Elaine Kiely Kearns

A year and a half ago, we created a kid lit resource website, www.Kidlit411.com. The idea was simple – a website where children’s writers and illustrators can learn about the world of kid lit – from writing and illustration tips, to finding an agent, to listings of conferences, classes, contests, and more. kidlit 411

We soon added weekly interviews with authors, illustrators, agents, and editors, a weekly update email, a Facebook page to connect with our community, and a manuscript swap group. Earlier this year, we were named by Writer’s Digest as one of The 101 Best Websites for Writers, as well as one of The 100 Best Websites for Writers in 2015 (The Write Life) and The Top 50 Writing Blogs for 2015 (Positive Writer).

A side effect of Kidlit411 was that we created a nice platform for ourselves as children’s authors and illustrators. (What exactly is a platform? Jane Friedman defines platform as having visibility, authority, and a proven reach to a given audience). We didn’t set out to do so, but we learned the following about building a successful platform:

  1. You grow naturally and organically.

No, we are not talking about free-range chickens. We have found that platform building is an organic and slow process. When you do something you love and share your passion, like-minded people will find and join you. Instead of having a grand plan, you let things evolve over time.

  1. You’re filling a need.

A great way to build a platform is to identify a need for something (a service, a community, a challenge) and meet it. For Kidlit411, I (Elaine) found myself gathering links to good articles and resources on writing for children. I (Sylvia) joined her, designing a site and adding my illustration perspective. We now have a convenient, organized, and curated site for all things kid lit. Other excellent resources are available, but many require a membership fee, such as the Society for Children’s Book Writers and Illustrators (SCBWI).

  1. You’re building a community.

Our Facebook page is a great way to connect with old and new online friends in the kid lit community. Through the group, we are able to keep people up to date on our new postings. Better yet, our group has become a place for people to ask questions, share tips, and connect with one another.

  1. You’re not doing it alone.

Having two of us work on the site, with the help of many others who send us links, makes the task easier. We can back each other up when other life and work obligations come up and two minds are generally better than one.

  1. You’re thinking outside the box.

You do something new that excites people, or you do something that’s been done, but with a new twist.

About seven years ago, the kid lit world was a lot less connected. NaNoWriMo (National Novel Writing Month) had piboidmo2014started in 1999, but it wasn’t until 2008 when Tara Lazar created PiBoIdMo (Picture Book Idea Month) and Paula Yoo started NaPiBoWriWee (National Picture Book Writing Week) that the picture book community found a way to connect and encourage each other to develop ideas and write picture books. What a great idea – spur people to create stories, while providing prizes and expert advice.

Other successful platforms also harness individuals’ creative impulses while creating a community. Tania McCarthy’s 52-week illustration challenge (an illustration a week) and Jake Parker’s Inktober challenge (31 drawings in 31 days) are illustration challenges that have grown tremendously.

Other kid lit people also thought outside of the box to create great platforms. Katie Davis has been the mastermind of over 200 Brain Burps podcasts over the past five and a half years. 12-x-12-new-bannerJulie Hedlund leads the enormously successful 12×12 picture book challenge (write 12 picture book manuscripts in a year).

When we started Kidlit411, we didn’t re-invent the wheel. But we like to think we provide a visually appealing and user-friendly wheel.

  1. You are building on your areas of strength and expertise.

Part of building a platform is knowing yourself. Are you a people person who loves to socialize? Do you love information and technology? Are you an artist at heart? All of these characteristics will steer you naturally to the platform that best suits you. We figured out that we both enjoy seeking, organizing, and sharing information. We are curious about the career paths of other creative people, which led us to our weekly interviews of authors and illustrators.

  1. Your project is self-sustaining without enormous amounts of work.

If you find yourself spending more time working on your platform than doing your creative work then you are not using your time wisely. For Kidlit411, we read and keep up with kid lit, so adding the links to our website does not take much additional time. Our weekly interviews involve finding people, asking questions, and formatting their answers, also not time consuming.

If you do find that your platform has grown beyond your individual capabilities, you hire or outsource your work. For example, NaNoWriMo is now a professionally run nonprofit organization. 

  1. Your project has grown beyond your initial expectations.

The great thing about many successful platforms is that most times, the creator didn’t expect or imagine what it would turn out to be. For example, an artist begins a personal creative challenge and invites a few friends, and before he or she knows it, it becomes a widespread challenge. 

  1. You’re not in it for yourself.

You didn’t build the platform just to sell your wares. You provide meaningful content, or a meaningful experience that attracts others to fill a need. We found that providing easy access to good information is an idea that sold itself. 

  1. You are having FUN.

Life is short. Don’t start or continue a platform-building project because someone said you had to. Only work on things that you enjoy and are having fun doing. If the side effect is that you are bringing other like-minded people along, all the better.

Sylvia New

SYLVIA LIU is a former environmental attorney turned writer-illustrator. Her debut picture book, A MORNING WITH GRANDPA (Lee & Low Books) is scheduled for publication Spring 2016. She lives in Virginia Beach with her husband and two daughters. She is inspired by aliens, cephalopods, bunnies, and pigs who want to fly.  Her portfolio: www.enjoyingplanetearth.com and blog: www.sylvialiuland.com

ELAINE KIELY KEARNS is currently chasing the dream as a published author. Armed with a master’s degree in Education Elaineand working from her home office, she spends her time creating picture book and middle grade stories. She lives in New York with her husband, two beautiful daughters and three furry babies. When she isn’t writing, she can be found doing yoga and eating chocolate but not usually at the same time. She is represented by Linda Epstein of the Jennifer Di Chiara Literary Agency in New York.

Following are the links to the other guest posts in the ALL ABOUT PLATFORM BUILDING series:

THE PUSH AND PULL OF PLATFORM by Heather Ayris Burnell

A CASE OF THE WHY NOTS: How I Built (and am still building) My Platform by Marcie Flinchum Atkins

IF YOU BUILD IT, WILL THEY COME? AND WHO WILL THEY BE? by Susanna Leonard Hill

JULIE HEDLUND BUSTS MYTHS ABOUT AUTHOR PLATFORMS

BREAKING THE FOURTH WALL: My Platform-Building Strategy by Miranda Paul

YOU ARE YOUR PLATFORM by TARA LAZAR

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ALL ABOUT PLATFORM BUILDING V2This month’s ALL ABOUT PLATFORM BUILDING guest blogger is the one and only Julie Hedlund. Thank you, Julie, for taking the time to share your thoughts on platform building.

Before I move on, I want to mention that registration for Julie’s 12 x 12 picture book writing challenge begins next month. If you don’t know about this wonderful writing community and challenge, it would be worthwhile to give the 12 x 12 page a look.

12-x-12-new-banner

Now, here’s Julie. . . .

BUSTING MYTHS ABOUT AUTHOR PLATFORMS

BY Julie Hedlund

Thanks Alayne for hosting me today! I’m a big fan of your blog, so it’s an honor.

Never has a word inspired so much fear and angst into the heart of an author. Part of that fear, IMHO, is based on myths about platform that I want to bust for you today. My goal is that by the end of this post, you’ll feel a LOT better about what author platform is (and isn’t) so you can embrace it as part of your journey as a writer.

The first big myth about author platform is that it is primarily about online activities, particularly social media and, to a lesser extent, websites and blogging.

But since we are writers, let’s take a look at a couple of definitions in the dictionary for the word platform:

“A place, means, or opportunity for public expression of opinion.”

Another definition: “A formal declaration of the principles on which a group
makes its appeal to the public.” We could change that to say: “A formal declaration
of the principles on which a writer makes his or her appeal to the audience/readers.”

Under these definitions, platform is not a set of tasks or tactics. Platform is an opportunity for you to establish your identity as an author and communicate that identity, that worldview, to your audience.

As Tara Lazar aptly explained in her post, everything you do that you intend your potential readers and audience to see is part of your platform. Everything. School visits, presentations, book signings, mailings and newsletters, promotional materials such as business cards and book swag – even conversations at conferences.

And yes, your website and/or blog and social media presence is a part of your platform, but only one part. Choose which aspects of online platform you enjoy and leave the rest behind. It’s okay. Really. Because if being on Twitter is anathema to who you are, that will come out in your participation anyway. Luckily, there are many options for online platforms, but we don’t have to be tied to them all.

The second platform myth I’d like to bust is that it’s all about promotion, and you establish it for the primary purpose of being able to sell your books.

Wrong.

Your platform should not be used to blast your message out to a bunch of people in one direction but rather, to create a conversation and a two-way dialog that will help you build relationships and make connections with people (as Miranda Paul pointed out in her post).

Your platform should be a means by which you help others. Sometimes that takes the form of a helpful blog post, sharing a resource on social media, or giving a workshop on writing. Sometimes it takes the form of making people aware of a book you’ve written that you think they will enjoy and/or will enrich their lives. You wrote the book for people to enjoy, so promoting it in that way is a just another way of helping others.

Helping people is not only rewarding all by itself, but it also builds awareness of you and your work in an organic way. Like Tara is well known for her picture book idea month challenge, I am best known as the founder of the 12 x 12 picture book writing challenge. I embrace that role because I LOVE helping other writers, and it’s a huge part of who I am. I get a great deal of support (and yes, some book sales) through that community because they already know me and are therefore likely to enjoy my books.

The last myth I am going to bust today is that platform is a drain on time and creativity. That it “takes away” from your writing. If you approach your platform in the right way, holistically and as an extension of yourself, it can actually be a huge part of your creative journey AND fun!

Connecting with readers and fellow writers is a big part of why we write, is it not? Platform provides the means to make those connections and reap those rewards by giving of yourself and receiving from others. How great is that?

Julie Hedlund - Headshot

ABOUT JULIE

Julie Hedlund is an award-winning children’s book author, founder of the 12 x 12 Picture Book Writing Challenge, monthly contributor to Katie Davis’ Brain Burps About Books Podcast, and a frequent speaker at industry events such as SCBWI conferences.

Her picture book, A TROOP IS A GROUP OF MONKEYS, Little Bahalia Publishing, 2013, first published as an interactive storybook app, was the recipient of the 2014 Independent Book Publisher’s Association Benjamin Franklin Digital Gold Award. TROOP-Cover-300x283Her storybook app, A SHIVER OF SHARKS, Little Bahalia Publishing, 2013, was a 2014 Digital Book Award winner. MLFY_coverHer latest book, MY LOVE FOR YOU IS THE SUN, released in September 2014 from Little Bahalia.

Julie is passionate about helping fellow writers achieve success. With her friend and colleague Emma Walton Hamilton, she created The Ultimate Guide to Picture Book Submissions – a soup-to-nuts resource for crafting a winning query and landing an agent or book deal. As a single mother of two young children who earns a complete living as an author-entrepreneur, Julie also created a course called How to Make Money as a Writer to help other authors build their careers and support themselves financially.
Julie lives in beautiful Boulder with her two children, ages 12 and 9, and a large and terribly misbehaved hound dog. When she is not writing or entrepreneuring, she loves reading (duh!), hiking, skiing, cooking, movie and game nights with the kids, and sipping red wine at sunset in the company of good friends and family.

Other guest posts on platform building:

Breaking the Fourth Wall: My Platform-Building Strategy by Miranda Paul

You are your Platform by Tara Lazar

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ALL ABOUT PLATFORM BUILDING V2It’s been a while since I’ve posted. I’ve been away regrouping in preparation for my upcoming blog series on platform building. I’ve also been busy with my critique service. I’ve added many more testimonials to my website, and I’m working on some new ideas and services. I continue to plug away at my picture book and chapter book writing and edits with my fingers crossed that some of them will soon meet with Erzsi’s approval, and the submission fun will begin.

Speaking of submissions, before I move on with my DON’T BE AFRAID TO FALL post and my announcement about my new blog series, I want to thank the ALL ABOUT SUBMISSIONS team for sharing so much of themselves during the series. Thank you: Cindy Williams Schrauben, Elaine Kiely Kearns, Heather Ayris Burnell, Julie Falatko, Kirsti Call, Marcie Flinchum Atkins, Sophia Mallonée, Sylvia Liu, Teresa Robeson. Your posts continue to help writers who visit my blog.

When it comes to submissions or the business of writing, it can sometimes seem much easier to get discouraged than encouraged. Today, I offer some food for thought about discouragement, or perceived failure. I’ve had the following piece in my collection for many, many years. I’m guessing since the early seventies. You can tell it’s old because of the people and events mentioned. I’m sure we could find some remarkable statistics on more current people. But what really matters is the message. I’ve modified the piece slightly and interjected a little in parenthesis.

FALLINGDON’T BE AFRAID TO FALL

Author unknown

 You’ve failed many times, although you may not remember. You fell down the first time you tried to walk. You almost drowned the first time you tried to swim, didn’t you?

Did you hit the ball the first time you swung a bat? Heavy hitters, the ones who hit the most home runs, also strike out a lot. Babe Ruth struck out 1,330 times, but he also hit 714 homeruns.

R.H. Macy failed seven times before his store in New York caught on. (Macy’s now has 800 stores. They are in every major geographic market in the United States plus their Macy’s.com website.) English novelist, John Creasey, got 752 rejection slips before he published 564 books. (I’ve read elsewhere that it took him 14 years to sell his first story, and he wrote 600 books, using 28 pseudonyms.)

Don’t worry about failure. Worry about THE CHANCES YOU MISS WHEN YOU DON’T EVEN TRY.

ANNOUNCING MY NEW BLOG SERIES 

ALL ABOUT PLATFORM BUILDING

In the ALL ABOUT PLATFORM BUILDING series, ten awe-inspiring social media mavens will share their key lessons or tips for building strong, engaging, and of course, successful social media platforms. I’m excited about this series because I think it will be a great service to the writing community. I’m also excited to have the opportunity to work with each of these phenomenal women. I am so proud to be able to feature them on my blog. One of the many things that I love about this series is each team member has developed a unique platform. I believe that the guest posts will be as unique as each of these talented people and their successful platforms. I expect that their posts will show others that ingenuity and the thing that all writers have, creativity, is the key to a strong platform.

piboidmo2014In celebration of the quickly approaching Sixth Annual Picture Book Idea Month and her upcoming picture books I THOUGHT THIS WAS A BEAR BOOK and LITTLE RED GLIDING HOOD, the one and only Tara Lazar will kick off the series on October 25.

It is also my pleasure to introduce the rest of the team:

Elaine Kiely Kearns and Sylvia Liu – Children’s Book Authors, Founders of KIDLIT411, and more

Heather Ayris Burnell – Children’s Book Author, Founder of Sub It Club, and more

Julie Hedlund – Children’s Book Author and Founder of the 12 x 12 Writing, and more

Katie Davis – Author, Founder of Brain Burps about Books, Video Boot Camp, Author, and more

Marcie Flinchum Atkins – Children’s Book Author, Queen of Teaching about Mentor Texts for Writers and Teachers

Michelle Lynn Senters – Children’s Writer and Founder of Kids are Writers

Miranda Paul – Children’s Book Author, Founder of Rate Your Story, and more

Susanna Leonard Hill – Children’s Book Author and Founder of Making Picture Book Magic, and more

See you in a few weeks.

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sub six series 2

The ALL ABOUT SUBMISSIONS series is winding down. Only two more posts before we move on. The final guest bloggers will be Emma Walton Hamilton and Julie Hedlund. They will be joining together to talk about submissions. Beginning in the fall, a team of platform building, awe inspiring, social media mavens will share their knowledge and tips in a Platform Building series as guest bloggers. I will be sharing their names next month. Also in the fall, I will be adding more testimonials and some new advanced plans to my critique service, so keep an eye out for announcements.

Today, author and creator of Sub It Club, Heather Ayris Burnell, shares her tips on writing query and cover letters. A big thank you to Heather for her words of wisdom and for taking the time to write this post.

 

SubItClub Badge (175x88)

 

CREATE A GREAT INTRODUCTION: QUERY AND COVER LETTERS

By Heather Ayris Burnell

 

Query and cover letters—lots of writers dread them, but I say embrace those words! Your letter is your chance to talk about the manuscript you’ve worked so hard on. It’s time to think like a sales team and feature your work, and yourself, in the best light possible. Nope, no bragging is necessary, or even advisable.

Don’t stress out! Remember, query and cover letters are business letters. Your one-page letter is an introduction to your manuscript and you. Whether you’re sending in an unsolicited submission, submitting after a conference, or following up on a request, you’re going to need one. Make your letter easy to read and to the point. Agents and editors don’t have time to wade through a bunch of fluff to get to what they need to know.

Let’s get down to business!

COVER LETTER OR QUERY LETTER, WHAT’S THE DIFFERENCE?

These two letters can be very similar, but at the most basic:

A QUERY LETTER asks if you can send the work for consideration. It hooks the reader in a clear, concise manner, ideally making the reader want to request the manuscript.

The COVER LETTER is sent with the manuscript. It teases, making the reader want to move on and read those manuscript pages.

THE BASIC PARTS

HOOK – Sell your story in one short paragraph. (My hook is usually 1-3 sentences long.)

SUMMARY – Give your genre and word count. Expound on your story if needed. This is a great place to show what makes your manuscript unique.

BIO – This is about you. Publication credits, memberships to writing organizations, or work in an area that has to do with books can be great things to put in your bio. Unique experience or qualifications that have to do with the subject of your manuscript can be of interest as well.

If you don’t have anything, it’s okay! Don’t force it. Saying your kids love the story or simply talking about yourself in general isn’t likely to help sell you as a writer. A bio is not a 100% requirement in your letter. If you wow someone with your hook, it won’t matter much what your bio says.

I have read of agents who like to see all sorts of things in bios from the fact that you belong to a critique group to clueing them in on your online presence. But, there are definitely preferences on this. It is always a must to research whomever you are querying! Often times, you’ll discover partialities. If not, go with your gut.

Just be sure to keep your bio short and to the point!

PERSONALIZATION – Why did you choose to send this particular letter about this particular manuscript to this particular person? From something you learned via Twitter that made you choose to submit to comparable books you found while doing research, personalization can be tough, but it can go a long way and shows you are dedicated and educated in your craft.

Again, don’t force it. Personalization is not a 100% requirement. A factitious reason for submitting your work is worse than none at all.

CLOSING – Thank the person reading the letter for their time. Tell them what’s enclosed (cover letter) or ask if you can send the manuscript (query letter).

THE FORMAT

Letters should be one page or less, usually consisting of 3-4 paragraphs, the shorter and more concise the better, of course.

What is the #1 most important thing that the person you’re sending your letter to should read? That is what you want at the top, first paragraph.

If you have a connection from a conference or contest, a manuscript request, or just a really great reason for asking for your work to be considered, putting it front and center can grab the reader’s attention and keep them reading on.

Just have a regular reason for submitting, such as thinking your book might fit their style? Starting off with your hook right from the beginning is a great way to go.

Either way, get to the point. You have seconds to grab a busy agent or editor’s attention with your letter.

DO:

Show not tell. Just like in your manuscript. Create a visual for the reader.

Keep your letter to one page.

Learn the correct format for both paper and email queries.

Address your letter to an actual person. There is a rare .001% of the time, usually at publishing houses, where you cannot find a name of any actual person or are even told to sub to “The Editors”. It’s okay to do this if you absolutely have to.

Have someone else look over your letter. The person you’re submitting to won’t know your story. You want it to be clear to someone who doesn’t know it like you do. Getting your letter critiqued will help you make a strong presentation.

Proofread your query more than once before sending. Reading out loud helps catch mistakes.

Submit to more than one agent or publisher at a time (unless an exclusive is specified in the guidelines). Hearing back on submissions can take a very long time. Keep moving forward!

DON’T:

Write your query as your character.

Worry about the type of paper you use for mailed submissions. Clean, white printer paper is fine. If you want to spend more on high quality paper that’s fine too, just don’t use colored or patterned paper. It’s your letter you want them to take note of!

Resend your query because of a tiny mistake you didn’t catch before you sent it.

Waffle. Know your story. Your genre. For example, don’t offer to change your picture book to a chapter book. If changes are wanted, they will be asked for.

Put sticky notes, photos, or any other sort of extra to “personalize” your query. Everything the reader needs to know to make a decision should be in your letter.

REMEMBER

Creating your letter takes time. Most likely more time than you feel it should! Personalizing each submission takes time. Don’t rush it. You only have one chance to submit your work to someone; you want to make the best presentation possible.

Studying letters that worked is helpful when creating a great query or cover. There are many variations, but one thing stays true, the letter serves to sell the story. Check out the Query Letters That Worked at Sub It Club for some examples of letters that sold manuscripts.

You’ve worked hard to create the best manuscript you can. You need to work just as hard on your query letter. You can do it, you are a writer!

Heather Ayris BurnellABOUT HEATHER

Heather Ayris Burnell loves writing query letters and she loves helping others with them, that’s why she created Sub It Club where they talk about all things subbing and share cover and query letter critiques in their private Facebook group. She also does query and picture book critiques, as well as private consulting with writers to help them figure out the ins and outs of publishing, submitting in particular. She is the author of BEDTIME MONSTER published by Raven Tree Press and is represented by Sean McCarthy Literary Agency.

BedtimeMonster

You can find Heather on her blog,  where she curates the Monster List of Picture Book Agents, on Twitter @heatherayris, and on Facebook.

BONUS LINKS FROM ALAYNE

Note: These days,  many people use the term “query letter” for both a “true” query letter and a cover letter. As Heather pointed out, technically, there is a difference. Make sure when you read the following posts that you are researching the one you really need for your submission.

Heather’s blog post on Picture Book  Manuscript Formatting

Harold Underdown Query Letters That Worked and Cover Letters and Query Letters

Writing Picture Books for Children Writing a Cover Letter and Sample Cover Letter

Rob Sanders Hovering Over Cover Letters

Query Shark Revising Query Letters so the Actually Work

Kathleen Temean Successful Query Letters and Writing Examples

Children’s Atheneum Query Letter Woes or Writing an Honest Query Letter

Carol Brendler (Emu’s Debuts) The Only Way to Write a Query Letter

Writer Unboxed, Chuck Sambuchino, Query Letter FAQs

Jessica Schmeider Query Workshop part 2 of 5 –  Find Links to the whole query workshop here

KIDLIT411.com Submissions: Agents and Editors

 

 

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