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Archive for the ‘Illustrating’ Category

At a recent SCBWI conference, one editor mentioned leaving room for the illustrator. So, I asked Tara Lazar if she would share what that means to her and give some advice on how to do it.

 

HOW PICTURE BOOK WRITERS CAN LEAVE ROOM FOR THE ILLUSTRATOR
by Tara Lazar

“Leave room for the illustrator.” You hear it all the time.

But what does it mean?

I imagine the school bus, smelling like moldy socks and overripe bananas (which have an eerily similar aroma). Should you scoot over? Stop saving that seat for your bestie?

Well, kinda. The illustrator’s art is the elephant on the school bus. It’s the first thing people see when your bus…err, I mean book…rolls into the world. So it’s in your best interest to make that pachyderm shine.

So let the elephant speak for himself. Don’t shove words into his mouth. Don’t over-describe what he’s doing.

The elephant picked the perfect seat. [elephant in back, bus on two wheels]

The kids made him feel welcomed. [kids crowd in first row to balance bus]

It was a smooth ride to school. [flat tires]

OK, you see what I did there?

Read those lines without the art notes:

The elephant picked the perfect seat.

The kids made him feel welcomed.

It was a smooth ride to school.

Eh, rather ordinary without those notes. But with them, it’s funny. It might even be hilarious.

A picture book comes together when the words and the text play together. And sometimes there’s a tug-of-war between them that elicits giggles and guffaws.

Leaving some things unsaid is a technique you must learn as a picture book writer.

So go ahead, DON’T WRITE!

And that, my friends and elephants, is how you write a picture book.

Alayne: Tara’s guest post prompted me to ask one of the most common questions that picture book writers ask. . . .

“I’ve been told by agents that text should be clear enough that art notes are not necessary, so how do you leave room for the illustrator without art notes?”

Here is Tara’s answer. . . .

Well, what you’ve been told by agents is true…and also not true at all.

Often at conferences and workshops geared toward new writers, presenters steer picture book writers away from art notes. That is mostly because new writers tend to use unnecessary art notes. New writers either try to dictate what their characters should look like or describe action that is perfectly clear by the text (or at least well implied). So it is sometimes easier to put the ix-nay on the ote-nay at that level.

Also, some illustrators will tell you they don’t look at the art notes. And that’s fine. Once they understand the overall story, they can tuck the notes away and think of something better.

However, if what you have written is not understandable without art notes, if the story does not make sense without art notes, YOU MUST USE ART NOTES.

Look at DUCK, DUCK, MOOSE by Sudipta Barhan-Quallen. There are only three words in that book–really, two, because DUCK is repeated. If she submitted that manuscript without art notes, there would be no story. Her story is IN THE ART, IN THE ACTION.

I have written manuscripts that use so many art notes it renders the story difficult to read. In those cases, my agent and I submit the manuscript in grid format. There’s a handy post on my blog that talks all about it. (https://taralazar.com/2012/10/03/art-notes-in-picture-book-manuscripts/)

The art of playing tug-of-war with text and image is best demonstrated by author-illustrators. It’s a difficult skill for authors-only to master, but it is one that all the best authors use.

Alayne: For additional information, see my post on including art notes in manuscripts.

Tara Lazar head shot

 

About Tara

Street magic performer. Hog-calling champion. Award-winning ice sculptor. These are all things Tara Lazar has never been. Instead, she writes quirky, humorous picture books featuring magical places that everyone will want to visit.

Tara loves children’s books. Her goal is to create books that children love. She writes picture books and middle grade novels. She’s written short stories for Abe’s Peanut and is featured in Break These Rules, a book of life-lesson essays for teens, edited by author Luke Reynolds.

Tara created PiBoIdMo (Picture Book Idea Month) as the picture book writer’s answer to NaNoWriMo (National Novel Writing Month). PiBoIdMo is held on this blog every November. In 2015, PiBoIdMo featured nearly 2,000 participants from around the world.

Tara was diagnosed with Multiple Sclerosis in 2010 and has permanently lost feeling in her feet and legs. She has an inspirational story to share about overcoming a chronic illness to achieve your goals and dreams. Tara can speak to groups big and small, young and old—just contact her for more information.

Tara is the co-chair of the Rutgers University Council on Children’s Literature Conference, a picture book mentor for We Need Diverse Books and an SCBWI member. She speaks at conferences and events regarding picture books, brainstorming techniques, and social media for authors. Her former career was in high-tech marketing and PR.

Tara is a life-long New Jersey resident. She lives in Somerset County with her husband and two young daughters.

7 Ate 9

Tara’s picture books available now are:

• THE MONSTORE (Aladdin/S&S, 2013)
• I THOUGHT THIS WAS A BEAR BOOK(Aladdin/S&S, 2015)
• LITTLE RED GLIDING HOOD (Random House Children’s, Oct 2015)
• NORMAL NORMAN (Sterling, March 2016)
• WAY PAST BEDTIME (Aladdin/S&S, April 2017)
• 7 ATE 9: THE UNTOLD STORY (Disney*Hyperion, May 2017)

A big THANKS to Tara for sharing her wisdom with us. To learn more about Tara and her work, visit her website at https://taralazar.com/

 

 

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ALL ABOUT PLATFORM BUILDING V2Our guest bloggers for the final ALL ABOUT PLATFORM BUILDING series are Sylvia Lui and Elaine Kiely Kearns. I’m proud to call these two smart, talented, and lovely women my friends and critique partners. In this post, they share what they learned from planting a seed of an idea and nurturing it into a successful platform. Thanks Sylvia and Elaine for sharing your experience and wisdom.

 Top Ten Signs That You’re Building a Successful Platform

By Sylvia Liu & Elaine Kiely Kearns

A year and a half ago, we created a kid lit resource website, www.Kidlit411.com. The idea was simple – a website where children’s writers and illustrators can learn about the world of kid lit – from writing and illustration tips, to finding an agent, to listings of conferences, classes, contests, and more. kidlit 411

We soon added weekly interviews with authors, illustrators, agents, and editors, a weekly update email, a Facebook page to connect with our community, and a manuscript swap group. Earlier this year, we were named by Writer’s Digest as one of The 101 Best Websites for Writers, as well as one of The 100 Best Websites for Writers in 2015 (The Write Life) and The Top 50 Writing Blogs for 2015 (Positive Writer).

A side effect of Kidlit411 was that we created a nice platform for ourselves as children’s authors and illustrators. (What exactly is a platform? Jane Friedman defines platform as having visibility, authority, and a proven reach to a given audience). We didn’t set out to do so, but we learned the following about building a successful platform:

  1. You grow naturally and organically.

No, we are not talking about free-range chickens. We have found that platform building is an organic and slow process. When you do something you love and share your passion, like-minded people will find and join you. Instead of having a grand plan, you let things evolve over time.

  1. You’re filling a need.

A great way to build a platform is to identify a need for something (a service, a community, a challenge) and meet it. For Kidlit411, I (Elaine) found myself gathering links to good articles and resources on writing for children. I (Sylvia) joined her, designing a site and adding my illustration perspective. We now have a convenient, organized, and curated site for all things kid lit. Other excellent resources are available, but many require a membership fee, such as the Society for Children’s Book Writers and Illustrators (SCBWI).

  1. You’re building a community.

Our Facebook page is a great way to connect with old and new online friends in the kid lit community. Through the group, we are able to keep people up to date on our new postings. Better yet, our group has become a place for people to ask questions, share tips, and connect with one another.

  1. You’re not doing it alone.

Having two of us work on the site, with the help of many others who send us links, makes the task easier. We can back each other up when other life and work obligations come up and two minds are generally better than one.

  1. You’re thinking outside the box.

You do something new that excites people, or you do something that’s been done, but with a new twist.

About seven years ago, the kid lit world was a lot less connected. NaNoWriMo (National Novel Writing Month) had piboidmo2014started in 1999, but it wasn’t until 2008 when Tara Lazar created PiBoIdMo (Picture Book Idea Month) and Paula Yoo started NaPiBoWriWee (National Picture Book Writing Week) that the picture book community found a way to connect and encourage each other to develop ideas and write picture books. What a great idea – spur people to create stories, while providing prizes and expert advice.

Other successful platforms also harness individuals’ creative impulses while creating a community. Tania McCarthy’s 52-week illustration challenge (an illustration a week) and Jake Parker’s Inktober challenge (31 drawings in 31 days) are illustration challenges that have grown tremendously.

Other kid lit people also thought outside of the box to create great platforms. Katie Davis has been the mastermind of over 200 Brain Burps podcasts over the past five and a half years. 12-x-12-new-bannerJulie Hedlund leads the enormously successful 12×12 picture book challenge (write 12 picture book manuscripts in a year).

When we started Kidlit411, we didn’t re-invent the wheel. But we like to think we provide a visually appealing and user-friendly wheel.

  1. You are building on your areas of strength and expertise.

Part of building a platform is knowing yourself. Are you a people person who loves to socialize? Do you love information and technology? Are you an artist at heart? All of these characteristics will steer you naturally to the platform that best suits you. We figured out that we both enjoy seeking, organizing, and sharing information. We are curious about the career paths of other creative people, which led us to our weekly interviews of authors and illustrators.

  1. Your project is self-sustaining without enormous amounts of work.

If you find yourself spending more time working on your platform than doing your creative work then you are not using your time wisely. For Kidlit411, we read and keep up with kid lit, so adding the links to our website does not take much additional time. Our weekly interviews involve finding people, asking questions, and formatting their answers, also not time consuming.

If you do find that your platform has grown beyond your individual capabilities, you hire or outsource your work. For example, NaNoWriMo is now a professionally run nonprofit organization. 

  1. Your project has grown beyond your initial expectations.

The great thing about many successful platforms is that most times, the creator didn’t expect or imagine what it would turn out to be. For example, an artist begins a personal creative challenge and invites a few friends, and before he or she knows it, it becomes a widespread challenge. 

  1. You’re not in it for yourself.

You didn’t build the platform just to sell your wares. You provide meaningful content, or a meaningful experience that attracts others to fill a need. We found that providing easy access to good information is an idea that sold itself. 

  1. You are having FUN.

Life is short. Don’t start or continue a platform-building project because someone said you had to. Only work on things that you enjoy and are having fun doing. If the side effect is that you are bringing other like-minded people along, all the better.

Sylvia New

SYLVIA LIU is a former environmental attorney turned writer-illustrator. Her debut picture book, A MORNING WITH GRANDPA (Lee & Low Books) is scheduled for publication Spring 2016. She lives in Virginia Beach with her husband and two daughters. She is inspired by aliens, cephalopods, bunnies, and pigs who want to fly.  Her portfolio: www.enjoyingplanetearth.com and blog: www.sylvialiuland.com

ELAINE KIELY KEARNS is currently chasing the dream as a published author. Armed with a master’s degree in Education Elaineand working from her home office, she spends her time creating picture book and middle grade stories. She lives in New York with her husband, two beautiful daughters and three furry babies. When she isn’t writing, she can be found doing yoga and eating chocolate but not usually at the same time. She is represented by Linda Epstein of the Jennifer Di Chiara Literary Agency in New York.

Following are the links to the other guest posts in the ALL ABOUT PLATFORM BUILDING series:

THE PUSH AND PULL OF PLATFORM by Heather Ayris Burnell

A CASE OF THE WHY NOTS: How I Built (and am still building) My Platform by Marcie Flinchum Atkins

IF YOU BUILD IT, WILL THEY COME? AND WHO WILL THEY BE? by Susanna Leonard Hill

JULIE HEDLUND BUSTS MYTHS ABOUT AUTHOR PLATFORMS

BREAKING THE FOURTH WALL: My Platform-Building Strategy by Miranda Paul

YOU ARE YOUR PLATFORM by TARA LAZAR

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sub six series 2I am excited to announce the Sub Six Blog Series: ALL ABOUT SUBMISSIONS. We will launch the series tomorrow with guest blogger Sylvia Liu in a post titled CONTESTS AND OTHER SUBMISSION OPPORTUNITIES FOR BOTH WRITERS AND ILLUSTRATORS. Sylvia will be sharing a list of writing contests and illustration contest. Her list also includes opportunities to apply for grants, mentorships, scholarships and so on.

Each month, the Sub Six Series will feature a different guest blogger who will share his/her thoughts and knowledge on various subjects (see list below). Some months, we will be offering some bonus posts. January is a bonus month with three posts instead of one.

Our titles are not quite worked out, but I can give a basic idea of what will be happening in the coming months.

January is a busy month. I hope you will bear with my many posts. And I hope you will find them beneficial.

We start the month on January 4 with Sylvia Liu’s list of contest and submission opportunities for both writers and illustrators.

Polishing a manuscript before submission is crucial because you want to submit your BEST work. On January 6, I will post a list of things to look for when revising or polishing a manuscript. This post will link to my interview about revising manuscripts on Meg Miller’s  blog for the ReviMo challenge.

Improving your craft is another way to submit your best work. At the end of January, guest blogger Marcie Flinchum Atkins will be showing you how using mentor texts can improve your picture book writing. She will even be offering some worksheets that you can print out and use.

February will spotlight Marcie Flinchum Atkins and her tips for submission organization.

March brings Elaine Kiely Kearns. Her topic will be about things such as, how to choose an agent, knowing when to nudge, and so on.

In April, Yvonne Mes will be helping us learn how to submit without feeling like throwing up. Can you relate?

May is another bonus month. On May 4, Kristen Fulton will share her secrets for submitting nonfiction works. Then later in the month, we will feature Jan Godown Annino who will cover the topic What Critique Pals and I Know about Submissions.

In June, Vivian Kirkfield will be sharing what she has learned about submitting to niche publishers, and she might share one interesting way to get your foot in the door.

July – I will be covering queries and cover letters.

Sylvia Liu  will be returning in August to share her knowledge and experience with submitting as an author/illustrator.

September – December, we will be answering questions that writers have asked about submissions. The questions will be answered by a group of writers who are experienced in submitting to agents and editors.

The Sub Six support group submitted hundreds of manuscripts in 2013. I will be posting the actual numbers in February. I would like to invite anyone that is ready to start submitting to join us in 2014.

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This is my final Doodle Day July prompt. Thanks to Alison Hertz for letting me have some fun sharing my ideas. This one is fun and easy. I often play this game with children, and they love it. All you have to do is have someone scribble on a piece of paper or close your eyes and do your own scribbles. Then look at the scribble from every direction to see what it inspires. In my following examples the original scribble is in red and my doodle is in black. My husband did some of the scribbles and I did some with my eyes closed. As you will see, I did not spend a lot of time on these doodles. I find scribble doodles to be an excellent way to let go of my inner judge and perfectionist. There is only rule for this prompt – keep it simple, fun and quick.

Happy doodling!

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OTHER POSTS YOU MIGHT LIKE

Wishing in Color Doodle Prompt

Mandala-Doodle Samples

Including Art Notes in Picture Book Manuscripts

Interview with Kathryn Otoshi Part One and Part Two

The Social Network Monster that Ate the Author

When My Story Becomes Their Story

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I am posting another doodle prompt for Alison Hertz’s Doodle Day July.

Today’s prompt is from a workshop I took many years ago. The workshop was based on the book “Praying in Color: Drawing a New Path to God” by Sybil MacBeth. I must admit that I have not read the book. I have chosen to title this doodle prompt “Wishing in Color” so that it fits all people regardless of their religious beliefs.

As with all doodling, this method is a way to quiet the body and still the mind. It is a simple process. All you have to do is focus on what you wish for and doodle. In the examples below, I mostly doodled with wishes for loved ones. The doodle with the word “home” was my wish for all our troops to return home unharmed. Some portions on the doodles examples have been covered because I didn’t want to publicize full names.

I hope this doodling process brings you the connection and peace that I found as I doodle-wished for my loved ones.

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OTHER POSTS YOU MIGHT FIND INTERESTING

Mandala-Doodle Samples

Including Art Notes in Picture Book Manuscripts

Twelve Methods for Coping with Rejection

Failing Your Way to Success

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There are some weeks where it makes more sense to let other people do the blog writing.

I’ll start with Marcie Flinchum Atkins and her “We’re All in This Together” series. This month, the subject is motivation. Part One features stories and tips from Sue Heavenrich, Carol Munro, Vivian Kirkfield, and Marcie Flinchum Atkins. Part Two features the one and only ME. In this guest post, I offer ten common obstacles to staying motivated to write. I follow each one with suggestions for overcoming that obstacle.

Carol Munro continues the motivation theme in her guest post for Donna Martin’s “Writerly Wisdom” series. The title of the post is “Dealing with Deadlines.” Carol gives tips for keeping deadlines for both professional and personal writing commitments. These tips on meeting deadlines crossover to staying motivated to write.

Earlier this month, I mentioned Alison Kipnis Hertz and her “Doodle Day May” challenge. Today, I am excited to share that Alison will be continuing Doodle Day May in July. The challenge is to doodle every day in the month of July. Each day, Alison will post a doodling prompt, and all the doodlers in the group do their best to find time to doodle that day. The next day participants share doodles on the Doodle Day May Facebook page. This time around, Alison has asked for help coming up with prompts. I am happy to say that I will be contributing three prompts in July. At the end of this post, I have shared some of my favorite doodles from May. I tend to get carried away at times, so some drawings may seem like more than doodles. But the perfect thing about this group of doodlers is that there are no judgments, just lots of support and encouragement. This challenge was extra fun for me because my daughter and granddaughter did the challenge with me. Thanks to technology, we were able to share our doodles across the 900 miles that separate us. That reminds me, this challenge is open to all ages. It is the perfect thing for children who need something fun to do while out of school for the summer.

My last share of the day is Kristen Fulton’s “Nonfiction Picture Book Week” challenge. For one week, participants will be challenged to perfect, hone and produce great Non-Fiction Picture Books. This includes True Non-Fiction (Biographies and Historical events; How-To books and information or reference books); Faction (Facts presented in a fictitious way); and Historical Fiction (totally fictitious story based on real people, real events or real places). Kristen is offering some outstanding prizes to those who participate.

I posted this without sharing my doodles from Doodle Day May. If you would like to see them you can find them here.

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I am happy to introduce today’s guest blogger, Steve Kemp. Steve is the publisher of my picture book “Butterfly Kisses for Grandma and Grandpa,” and he is my husband. Unlike me, “the author,” his impetus for Blue Whale Press was to build a company that published books – looking solely upon the opportunity to publish my book as any investor would.

After my interview with Kathryn Otoshi, some people commented that they had no idea how much was involved in independent publishing. Steve’s post sheds more light on the trials and tribulations of bringing a book to market as he sees them. His post appears below.

WHAT DOES IT TAKE TO BE A PUBLISHER?

by Steve Kemp, Publisher, Blue Whale Press LLC

Most writers want to be published. But how many actually want to become publishers?

When asked for my views on what constitutes the difference between “publishing” and “self-publishing,” my immediate reply was patterned after David Letterman’s Top Ten list: “You’ll know if you are a publisher when . . .”

  1. You focus on building a company, not a book. After all, your long-term intent is to publish more than one title. Because you are establishing a foundation, there is a lot to be done, including web construction (with perhaps a mechanism for payment); development of an automated database for inventory movement (and possibly financial accounting); compliance with local and federal laws (including incorporation and obtaining an employee identification number, or EIN); and things like “the name.” You put a lot of thought into “the name” because it needs to stand out and be unique, especially in today’s world of search engine optimization (SEO is something you later get to learn a lot about as you develop your corporate brand and market your books). While most of this sounds complicated and possibly even tedious, look at the bright side: You’ve gotten to create a really cool logo that is your very own and, when done, puts significant reality to the fact that you are “in business.”
  2. You focus on the money. That’s right, money matters. Every business needs to pay its investors back and then some. Making a return that is sufficient to return the initial investment and, with luck, reward you for your risk and effort is a necessary function to the process. If you didn’t know something about Excel for building business plans and QuickBooks for sales and shipment accounting, you will probably want to learn them. While many, many businesses have operated for centuries without these tools, few accountants in this age will appreciate you walking in the day before taxes are due with a shoebox full of receipts and a smile.
  3. You build solid relationships with those whom you depend upon for sales. Unless you plan to become a bookstore instead of a publisher, you focus heavily on third party distribution that can scale your sales (Blue Whale Press does this to the exclusion of all retail outlet and consumer sales, Amazon.com excepted). You start with inclusion into Bowker’s “Books in Print,” at which point you pony up the couple hundred dollars for a block of ISBN assignments (one title can minimally consume three ISBNs if it is printed on paper as well as the two common e-book formats). You do this early, as it requires time for your company’s name and books to become visible to buyers. Once done, and you have a vehicle in which to advertise your title(s) (e.g., a “tear sheet”), you start getting the major book distributors onboard. This is tough when you are new, but certainly not impossible. It is important that distributors know you are in it for the long haul, particularly when unsold copies come flowing back in (and they will at times).
  4. You learn how to negotiate intellectual property contracts. This is key: Unless the publisher is also the sole illustrator and author, rights and payments need to be clearly understood and fully agreed to in writing by all parties before production. It is best to obtain the services of an attorney versed in media and intellectual property rights for this. Clearly, a self-publisher using a vanity press (e.g., Brown, Tate) doesn’t get involved in this except to the extent that a contract is reached between the author and the publisher assigning rights and transferring consideration. Going this route carries certain advantages in that you are relieved the headaches of figuring out how to layout your books, print your books; store your books; ISBN procurement and assignment; and filing each edition with the Library of Congress, as well as updating all your marketing materials. However, you will pay for this service, and you are never fully relieved of the marketing responsibilities (more on that below).
  5. You learn how to negotiate and manage supply agreements, possibly with overseas printers. While print-on-demand presses (e.g., Book Surge, LuLu) can take care of the printing for you, this will eat into your profits immensely. As a rule of thumb, you need to be able to sell your books for fifty-five percent off the published list price (the “net price”) while remaining price competitive and making a profit. This generally requires volume production. Beyond the cost of goods sold (about $2.50 for the typical children’s picture book, depending upon the print run size), you’ll also need to tack on monthly storage and shipping (yes, you are the one who generally pays for shipping, and no, you probably don’t have the climate-controlled storage space necessary for something the size and weight of a Volkswagen Beetle). Furthermore, you’ll need to tack on web hosting, phone service with a fax (surprisingly, a very popular distributor still employs that method); and the litany of other expenses that come with running a business.
  6. You become knowledgeable in pre-press operations, including book layout, type selection, and production. If necessary, you spend several thousand dollars on this alone using the services of an outside contractor. It is vital that the printer get files of the right specification. Knowing how to layout a bound book using Adobe’s InDesign and studying Pantone chips for hours isn’t everyone’s cup of tea, but you are thankful for the experience once you’ve acquired it.
  7. You focus the remaining fifty percent of your time on marketing and sales, recognizing that the six steps mentioned prior are already consuming one hundred percent of your time. To be fair, much of the upfront work is done while your author and illustrator continue to refine their product. However, the publisher must still be involved when continual revisions are sent back and forth to the suppliers you’ve contracted for both editing and proofreading. You insist upon a second and third set of eyes because people are all-too-often capable of overlooking their own mistakes. I recommend maintaining both an editor and a proofreader in your supply chain, as you will overpay for editing if only proofreading is needed. Moreover, you will also want these talents to review your marketing materials and website content, including helping you to master the ability of saying as much as possible in the minimalistic word count Google AdWords and others allow.
  8. You take every opportunity no matter how small to promote your titles by entering as many contests and submitting to as many reviews as you can, likely spending hundreds if not thousands of dollars in the process. As the old adage goes, “Fifty percent of my marketing budget is a waste. Unfortunately, I don’t know which fifty percent.” Initially, you burn through dollar bills or euros at a very high rate. But you need the exposure. Whether you do this, or a vanity press does it for you; it needs to be done. You can have the greatest title in the world, but it will be wasted if no one knows about it. Regardless of the cost, there is a lot to be said for that feeling you will get upon winning your first award or seeing your first review.
  9. You take nothing for granted, and you check everyone’s work down to the last detail. Quality is paramount because it reflects upon you and the company. After many excruciating reviews, a punctuation error was found in “Butterfly Kisses for Grandma and Grandpa” – while the galleys were sitting on the press! The reality is that most publishers would have let a couple of poorly formed ellipses go once the offset printers were inked to go. But not this one. A quick ten minute phone call at midnight with our wonderful overseas partner, who was fourteen hours distant in time zones, and a PowerPoint markup resolved the issue. A good read on how attention to detail makes a difference can be found in “Inside the Magic Kingdom” by Tom Connellan. While the book is nearly twenty years old, the principles inside it are just as relevant to running your business today as they were in 1996. I advise any new business owner and marketer to read it.
  10. You likely get to do some of your own writing from time to time, but it is restricted to marketing and promotion material because YOU run the business. Your job is to ensure the business’s sustainability, which during the first couple of years often means investing more of your personal savings instead of hosting the company’s sales meeting on some exotic island. You focus on improving operational efficiency so you can spend more time on promotion. For example, automate the sales and distribution processes as much as possible (web driven) so manual processes and bookkeeping aren’t all-consuming. Also, unless you want to play with bubble wrap in between daily trips to the post office, you outsource the packaging and shipping. Figure out what works – and as importantly, what doesn’t.

In addition to the above, I’d be remiss in not mentioning the vast amount of help that is available at guru.com. It is a tremendous resource when you need to find specialized talent and don’t know where to start (although a cautionary note is advised when it comes to website development, and you can find my personal comments on that at the Blue Whale Press design page.

Lastly, keep in mind that the world of publishing is evolving rapidly. According to the Association of American Publishers and BookStats, e-books comprised 20% of the trade in 2012. Much of this was attributed to adult fiction and early readers. So, where does this leave children’s picture books?

It is this publisher’s opinion that pad technology will evolve over the next couple of years to avail more durable and much lower-cost devices to younger audiences. You’ve likely seen how quickly children have adapted to the iPhone/iPod and its Android brethren as they play with mom and dad’s smartphones in the grocery store or restaurant. They instantly “get it.” As a result, this publisher fully expects to see Amazon, and possibly Hasbro or Mattel, introduce the e-reader to younger audiences over the next couple of years. When that happens, the production of children’s books will no longer be just about writing, artwork, and printing; it will be about content development (specifically animation), electronic distribution, and digital rights management. And, hopefully, some of these new operating and production costs will offset the constantly increasing costs of storage, distribution, and printing that makes publishing such a tough business to make money in to begin with. Because of this, Blue Whale Press has re-evaluated our business model going forward and has already decided to forego further paper printing. The impact on submissions is that we are now only looking at author/illustrators who can produce a compelling product within a new digital world that borders on application development.

I wish the best of luck to each of you. Whether you decide to become a publisher, self-publish using another publishing house, or are fortunate enough to land the contract of a lifetime, I hope you enjoy the journey.

SK

Steve Kemp

Publisher and Member Manager

Blue Whale Press LLC

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