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Archive for the ‘Children’s Writing’ Category

This post was originally part of Marcie Flinchum Atkins’s blog seried WE’RE ALL IN THIS TOGETHER.

Marcie had asked the contributors to this series the following question: How do you keep yourself motivated? We all like to have written, but find it hard to stay motivated to write.

Following is my response to the question.

Some words my thesaurus gives for “motivated” are inspired, stimulated and encouraged. Some antonyms for those words are demotivated, uninspired, depressed and discouraged.

When it comes to writing, do you ever feel demotivated? Discouraged? Uninspired? Depressed or frustrated? What might be behind those feelings? Following are ten obstacles to consider when you lack the motivation to write. I have listed a few ways to combat each obstacle. Can you find some other ways of your own?

1. Fear
List the beliefs, thoughts, events, situations etc. that are behind the fear and find a way around those obstacles.

2. Lack of Knowledge
Take classes; read; ask questions; participate in writing community discussions; attend conferences; join a critique group; read blogs; join a group like Julie Hedlund’s 12 x 12, or kidlit411, or Sub Six, or WOW nonficpic, and many more.

3. Lack of Ideas
Join Tara Lazar’s PiBoIdMo; start an idea file; live life thinking like a writer – eventually you’ll hardly go through a day without hearing, seeing, smelling, tasting or feeling something that sparks an idea; ask other writers how they get ideas. This is a common question in author interviews, so read interviews.

4. Rejections
Read “We’re All in This Together” posts on rejection (post #1 and post #2) and my post on TWELVE METHODS FOR COPING WITH REJECTIONS.

5. Other People’s Successes
Instead of letting the green-eyed monster frustrate, discourage or depress you, do something nice. Congratulate the other writers. Buy their books. Share their success on your blog or elsewhere. Let their success inspire you. Believe the same is possible for you.

6. Feeling Overwhelmed or Overloaded
Take a break by doing enjoyable things that you have not allowed yourself to do for a long time. Cut yourself some slack and prioritize. Are all those “shoulds” spinning around your head really that important? See time management link in #10 this post. Journal, meditate, vent to someone that you know truly understands.

7. Distractions
Set limits on social media and other computer distractions. Find a place and time to write that is void of distractions. Are you a distracted mom? See Marcie’s “Mom’s Write” series.

8. Writing for the Wrong Reasons
Ask yourself why you are writing. If it is to become famous or make lots of money, those reasons might not be enough to motivate you after you’ve received a few rejections. They might not be enough to motivate you away from distractions. There has to be something in it that makes you want to write no matter what. Even if no one ever reads it, you are compelled to write. What makes you love writing? According to my Webster’s Dictionary, the definition for motivate is “To provide with a motive.” The definition of motive is “Something (as a need or desire) that causes a person to act.” What is your motive for writing?

9. Beating a Dead Horse
After sending the same story to your critique group twenty times, you might feel like you are beating a dead horse. After getting twenty rejections for the same manuscript, you might feel like you are beating dead horse. When going around in circles editing the same old five stories, you might feel like you are beating five dead horses. Try putting the dead horses away for a while and start writing five fresh stories.

10. No Time
Look at your time realistically. Are you trying to fit a 72-hour day into 12 hours? If so, you have too much on your plate and something must go. What will it be? When considering this, the first place to look is time wasters. Check out these time management tools.

Your turn: What keeps you motivated when things in your writing life get tough?

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announcementsWhile I was off pondering future blog posts, taking a break from critiques, and editing picture book manuscripts, I discovered a great picture book writing course. To be fair, I wrote a picture book writing course! Today’s post will share some exciting news about my critique partners and friends. But I’m also EXCITED TO ANNOUNCE the launch of ART OF ARC: How to Analyze Your Picture Book Manuscript – An independent study writing course. My Mama brought me up to be polite, so I’ll share the news about my friends first. We have had so much good news in the writing community this year that I can’t share it all in one post. My apologies to my friends who are not in this round of announcements.

olivers grumbles

My critique partner Yvonne Mes has two newly released picture books.

Oliver’s Grumbles – illustrated by Giuseppe Poli

Meet Sydney Nolan – illustrated by Sandra Eterovic

meet sydney

My critique partner Renee LaTulippe  authored poems in the recently released

National Geographic Book of Nature Poetry: More than 200 Poems With Photographs That Float, Zoom, and Bloom!

nature poetry

snappsyMy critique partner Julie Falatko’s debut picture book Snappsy the Alligator (Did Not Ask to Be in This Book)  will be released in February 2016. It is illustrated by Tim Miller.

My critique partner Dev Petty’s debut picture book I Dont’ Want to be a Frog was released this year. The illustrator is Mike Boldt. I don't want to be a frog

My friend and Sub Six member

Penny Parker Klostermann’s debut picture book There was an old dragon

There Was an Old Dragon Who Swallowed a Knight was released in August. It’s illustrated by Ben Mantle.

I just registered for my fifth round of Tara Lazar’s PiBoIdMo (Picture Book Idea Month) Since I am sharing friend’s books, Tara has been on fire! She had two books released this year and has several coming out next year. CONGRATULATIONS TO ALL MY FRIENDS!

Piboidmo banner 2015Bear Book final cover 

AND NOW FOR MY BIG ANNOUNCEMENT!

art of arc extra

I’m happy to announce the launch of ART OF ARC: How to Analyze Your Picture Book Manuscript. This is a self-study course that will deepen your understanding of picture books written with a classic arc and introduce you to other picture book structures. Understanding story and character arcs will help give your stories order and the tension that will energize them from the beginning to the end. This energy will not only drive your protagonist forward – it will also drive readers to turn pages and keep reading. The course offers worksheets that will improve existing manuscripts and make future writing stronger. You will gain the knowledge and receive the tools to assist you in analyzing your own work prior to investing in professional critiques. It guides you through a manuscript-self-assessment process that may help prevent submitting manuscripts prematurely. It also shows how to avoid common writing errors and apply writing elements that will enhance your stories in a way that will take them to a higher level. The tools provided are perfect for analyzing mentor texts, too! All the above and much, much more for less than the cost of one professional critique! Detailed information about the course, the very low introductory price, and my qualifications to teach this course can be found on my website.  You can find a few testimonials below.

TESTIMONIALS

ART OF ARC is one of the most comprehensive writing classes I’ve ever taken. It breaks down complex aspects of story structure in a clear manner that helped me to understand every element of picture books, from hook to satisfying ending. The worksheets helped me to dissect my stories and see what they were missing and how they needed to be rearranged, making the revision process a lot less painful. If you want to learn how to develop a great story arc with a hook, page-turners, tension, dark moment, climax, and satisfying ending – this class is for you! Alayne even includes links for writing resources.

– Donna C.

Children’s Book Writer

Alayne has outdone herself with this course; I don’t know HOW she does it. Things I thought I understood about writing picture books are now crystal clear!! Alayne somehow manages to make it simple and easy to understand yet delves deeper into the workings of a picture book than I ever have before, and I’ve studied picture book writing quite a bit!  Great information, wonderfully laid out to lead you systematically through analyzing and improving your manuscript. Almost every lesson gives really helpful examples. I loved this course! I’ll continue using it to polish my manuscripts in the future.

– Meg M.

Children’s Book Writer

Fresh. Straight forward. Thought provoking. Idea generating. WOW! It clarified and enhanced my understanding of things I’ve learned prior to the course. You’ve explained things I’ve heard before in a way that is clicking better now. I feel I have a better eye for story arcs, extraneous information that bogs stories down, lack of forward movement, how authors keep or do not keep tension in their books, etc.

– ART OF ARC Beta Students

Detailed information about the course, the very low introductory price, and my qualifications to teach this course can be found on my website.

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ALL ABOUT PLATFORM BUILDING V2Our guest bloggers for the final ALL ABOUT PLATFORM BUILDING series are Sylvia Lui and Elaine Kiely Kearns. I’m proud to call these two smart, talented, and lovely women my friends and critique partners. In this post, they share what they learned from planting a seed of an idea and nurturing it into a successful platform. Thanks Sylvia and Elaine for sharing your experience and wisdom.

 Top Ten Signs That You’re Building a Successful Platform

By Sylvia Liu & Elaine Kiely Kearns

A year and a half ago, we created a kid lit resource website, www.Kidlit411.com. The idea was simple – a website where children’s writers and illustrators can learn about the world of kid lit – from writing and illustration tips, to finding an agent, to listings of conferences, classes, contests, and more. kidlit 411

We soon added weekly interviews with authors, illustrators, agents, and editors, a weekly update email, a Facebook page to connect with our community, and a manuscript swap group. Earlier this year, we were named by Writer’s Digest as one of The 101 Best Websites for Writers, as well as one of The 100 Best Websites for Writers in 2015 (The Write Life) and The Top 50 Writing Blogs for 2015 (Positive Writer).

A side effect of Kidlit411 was that we created a nice platform for ourselves as children’s authors and illustrators. (What exactly is a platform? Jane Friedman defines platform as having visibility, authority, and a proven reach to a given audience). We didn’t set out to do so, but we learned the following about building a successful platform:

  1. You grow naturally and organically.

No, we are not talking about free-range chickens. We have found that platform building is an organic and slow process. When you do something you love and share your passion, like-minded people will find and join you. Instead of having a grand plan, you let things evolve over time.

  1. You’re filling a need.

A great way to build a platform is to identify a need for something (a service, a community, a challenge) and meet it. For Kidlit411, I (Elaine) found myself gathering links to good articles and resources on writing for children. I (Sylvia) joined her, designing a site and adding my illustration perspective. We now have a convenient, organized, and curated site for all things kid lit. Other excellent resources are available, but many require a membership fee, such as the Society for Children’s Book Writers and Illustrators (SCBWI).

  1. You’re building a community.

Our Facebook page is a great way to connect with old and new online friends in the kid lit community. Through the group, we are able to keep people up to date on our new postings. Better yet, our group has become a place for people to ask questions, share tips, and connect with one another.

  1. You’re not doing it alone.

Having two of us work on the site, with the help of many others who send us links, makes the task easier. We can back each other up when other life and work obligations come up and two minds are generally better than one.

  1. You’re thinking outside the box.

You do something new that excites people, or you do something that’s been done, but with a new twist.

About seven years ago, the kid lit world was a lot less connected. NaNoWriMo (National Novel Writing Month) had piboidmo2014started in 1999, but it wasn’t until 2008 when Tara Lazar created PiBoIdMo (Picture Book Idea Month) and Paula Yoo started NaPiBoWriWee (National Picture Book Writing Week) that the picture book community found a way to connect and encourage each other to develop ideas and write picture books. What a great idea – spur people to create stories, while providing prizes and expert advice.

Other successful platforms also harness individuals’ creative impulses while creating a community. Tania McCarthy’s 52-week illustration challenge (an illustration a week) and Jake Parker’s Inktober challenge (31 drawings in 31 days) are illustration challenges that have grown tremendously.

Other kid lit people also thought outside of the box to create great platforms. Katie Davis has been the mastermind of over 200 Brain Burps podcasts over the past five and a half years. 12-x-12-new-bannerJulie Hedlund leads the enormously successful 12×12 picture book challenge (write 12 picture book manuscripts in a year).

When we started Kidlit411, we didn’t re-invent the wheel. But we like to think we provide a visually appealing and user-friendly wheel.

  1. You are building on your areas of strength and expertise.

Part of building a platform is knowing yourself. Are you a people person who loves to socialize? Do you love information and technology? Are you an artist at heart? All of these characteristics will steer you naturally to the platform that best suits you. We figured out that we both enjoy seeking, organizing, and sharing information. We are curious about the career paths of other creative people, which led us to our weekly interviews of authors and illustrators.

  1. Your project is self-sustaining without enormous amounts of work.

If you find yourself spending more time working on your platform than doing your creative work then you are not using your time wisely. For Kidlit411, we read and keep up with kid lit, so adding the links to our website does not take much additional time. Our weekly interviews involve finding people, asking questions, and formatting their answers, also not time consuming.

If you do find that your platform has grown beyond your individual capabilities, you hire or outsource your work. For example, NaNoWriMo is now a professionally run nonprofit organization. 

  1. Your project has grown beyond your initial expectations.

The great thing about many successful platforms is that most times, the creator didn’t expect or imagine what it would turn out to be. For example, an artist begins a personal creative challenge and invites a few friends, and before he or she knows it, it becomes a widespread challenge. 

  1. You’re not in it for yourself.

You didn’t build the platform just to sell your wares. You provide meaningful content, or a meaningful experience that attracts others to fill a need. We found that providing easy access to good information is an idea that sold itself. 

  1. You are having FUN.

Life is short. Don’t start or continue a platform-building project because someone said you had to. Only work on things that you enjoy and are having fun doing. If the side effect is that you are bringing other like-minded people along, all the better.

Sylvia New

SYLVIA LIU is a former environmental attorney turned writer-illustrator. Her debut picture book, A MORNING WITH GRANDPA (Lee & Low Books) is scheduled for publication Spring 2016. She lives in Virginia Beach with her husband and two daughters. She is inspired by aliens, cephalopods, bunnies, and pigs who want to fly.  Her portfolio: www.enjoyingplanetearth.com and blog: www.sylvialiuland.com

ELAINE KIELY KEARNS is currently chasing the dream as a published author. Armed with a master’s degree in Education Elaineand working from her home office, she spends her time creating picture book and middle grade stories. She lives in New York with her husband, two beautiful daughters and three furry babies. When she isn’t writing, she can be found doing yoga and eating chocolate but not usually at the same time. She is represented by Linda Epstein of the Jennifer Di Chiara Literary Agency in New York.

Following are the links to the other guest posts in the ALL ABOUT PLATFORM BUILDING series:

THE PUSH AND PULL OF PLATFORM by Heather Ayris Burnell

A CASE OF THE WHY NOTS: How I Built (and am still building) My Platform by Marcie Flinchum Atkins

IF YOU BUILD IT, WILL THEY COME? AND WHO WILL THEY BE? by Susanna Leonard Hill

JULIE HEDLUND BUSTS MYTHS ABOUT AUTHOR PLATFORMS

BREAKING THE FOURTH WALL: My Platform-Building Strategy by Miranda Paul

YOU ARE YOUR PLATFORM by TARA LAZAR

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ALL ABOUT PLATFORM BUILDING V2

This month’s ALL ABOUT PLATFORM BUILDING guest blogger is author, librarian, and children’s writing community friend, Heather Ayris Burnell. Thank you, Heather, for sharing your story with us.

The Push and Pull of Platform

by Heather Ayris Burnell

PUSH PULL

“You need a platform.” Those words can make a writer freeze. If they make you even a bit nervous, relax and take a deep breath. Honestly, what you need first is a good manuscript. Excellent even. But, when the time comes that you’re ready to start sending your work out on submission, having some sort of platform is a good idea.

It’s Okay to Start Small – You may feel pushed to have a huge platform but the truth is, it’s best to start with something manageable. You’ll be learning and growing along the way. Way back when I first started considering submitting manuscripts, the thought of anyone even knowing that I was a writer terrified me. With the nudging of my critique partners I managed to get myself online. Despite my natural instinct to pull back, I created a blog under the guise that it would help the writers in my critique group get to know me better. And guess what? It worked. Having some support at the beginning really pushed me to give platform a try. There are so many great writer’s communities you’re sure to find support if you need it. Having a blog not only gave me practice in putting myself “out there”, it gave me a place to be found if someone was interested in finding out about me. It made me Google-able!

Push Yourself Out of Your Comfort Zone. You don’t have to create your platform all at once. Little by little is just fine. After I got the hang of blogging, and didn’t feel like I was going to die of embarrassment every time I put something online, I decided to push myself. If I could do a blog I could do Facebook, right? The truth that I’ve found is that although things may feel uncomfortable, scary, and confusing at first, the more you do something the more comfortable you get with it. I now have two blogs, blab away on Twitter way too often, and moderate a group of over 1,000 people on Facebook. The thing I never would have guessed back when I was pushing myself just to start a blog? I love doing it.

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Pull back if you need to. Don’t make yourself do things you don’t enjoy. Of course, feeling things out and giving different platform tools a try might take you out of your comfort zone but that’s the only real way you’re going to learn what you like doing. If you give something an honest try and really don’t like it, it’s okay to give it up. There are plenty of other platforms.

Give Yourself a Good Chance. Consider how you like to interact with others. What might you enjoy talking about or showing your readers? Maybe you simply want to have the chance to take part in conversations. These factors can help you choose the platform pieces that may work best for you. There are many different avenues you can try:

Social Media – Picking one or two you like and being good at them is better than trying to be on them all and doing a spotty job. Me? I use Twitter and Facebook a lot. I’ve tried Pinterest and Instagram but they just don’t seem to be my thing.

Forums – Chat boards where you can share information give you an opportunity to interact with a multitude of different writers. The SCBWI Blueboards and Absolute Write are two popular writer’s forums. There are many Facebook groups as well that are basically used as forums such as Alayne’s Sub Six, Kidlit411, and Sub It Club.

SubItClub Badge (175x88)kidlit 411Join Sub Six and Submit Six Picture Book Manuscripts in 2013

Newsletters and Online Newspapers – These might work well for you if you enjoy the gathering and sharing of information. Just do your best to define your angle. Sure it may evolve over time but having a good idea will make it easier for you to figure out what information to share and help you define and build an audience.

Video – Formats like YouTube make it possible for everyone to share themselves via video. It can be a fun way to get yourself out there.

Offline Life – Are you a librarian? (I am!) A teacher? Work at a bookstore? Knowing people in any part of the book business is a big plus. If you enjoy doing presentations, teaching, doing readings, and interacting with others who love books; participate in the plethora of ways there are to share literature and build the community of book lovers you know.

What Should You Choose?  You don’t want to have yourself pulled in too many directions!

A website or blog will give you a place to be found. It’s a good idea to have a page where an agent or editor can look you up and learn basic information about you if they are interested. Every writer sending their work out on submission should at the very least have a static bio page that includes contact information. I have a bio page on my blog.

You can interact on many platforms. Twitter is an especially helpful place for writers to be. So many agents, editors, and writers tweet. If you hop on Twitter and tweet as well, it’s a good way for you to get to know others and for others to get to know you.

If you choose to do something such as a newsletter, online newspaper or video, using social media channels such as Twitter can be an effective way to let others know about what you have. Some social media can be supplemental to your main platform. Just be sure to not be all promo all the time.

If you are more comfortable participating in a forum, that’s great too. Many forums offer the opportunity to put your information in your signature. Be sure to take advantage of this and link it to your online bio page. You have one of those, right?

Make it real. Creating and maintaining a platform takes time and energy. You want the time you spend on it to be enjoyable. You want your platform to be something you like. You want it to fit you!

Monster List Logo 2 by Dana Carey

Logo by Dana Carey

After I started my personal blog to push myself into the online world, I was able to push myself even more and talk about things I really like to talk about. I now give picture book writing advice and curate the Monster List of Picture Book Agents to pull readers in.

Because I pushed myself, I learned that I love to talk to writers and was dying to talk to others about submissions. So, I went on to start Sub It Club as a place for writers and illustrators to talk about submitting their work. Of course, managing Sub It Club’s forums and pages, blog, and Twitter feed in addition to my personal social media and offline work does take time. It’s a good thing I love doing it. And voila! I have a platform that has grown organically over time, one that I am comfortable with and enjoy immensely. If I didn’t love talking about submissions and picture books I think that might be a different story.

There are lots of ways to build a platform. There is no one size fits all formula. There will be push and pull but as long as you stick with it, you’ll figure out what works for you. Be brave. Be unique. Be you. And have fun!

Heather Ayris Burnell

ABOUT HEATHER

Heather Ayris Burnell loves writing query letters and she loves helping others with them, that’s why she created Sub It Club where they talk about all things subbing and share cover BedtimeMonsterand query letter critiques in their private Facebook group. She also does query and picture book critiques, as well as private consulting with writers to help them figure out the ins and outs of publishing, submitting in particular. She is the author of BEDTIME MONSTER published by Raven Tree Press and is represented by Sean McCarthy Literary Agency.

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ALL ABOUT PLATFORM BUILDING V2

This month’s ALL ABOUT PLATFORM BUILDING guest blogger is author, teacher, and mentor text maven, Marcie Flinchum Atkins. Thank you, Marcie, for sharing your story with us.

A Case of the Why Nots

How I Built (and am still building) My Platform

By Marcie Flinchum Atkins

The buzz about platform always intrigued me. What is a platform? What would/could my platform be? I read lots of books on platform before even attempting it. You see, many years ago, when blogging was newish, I had a blog where I reviewed children’s books. But it ate away at my writing time because I had to read all of those books and then review them. I loved it, but I knew my new platform couldn’t be that. People were already doing that. I had nothing new to add to the conversation.

I knew I didn’t want to start a new blog until I knew how I was going to focus it. But I also knew that I wanted to develop a blog and a website BEFORE I had a book deal because I knew that once I did, I’d be too busy to learn all of these skills.

I’m an obsessive list maker.

I made a list of things I was passionate about:

  • Using mentor texts to teach kids how to write
  • Making time to write
  • Organizing

Unfortunately, they weren’t really related and they were for two different audiences—teachers and writers. While I knew there would be some overlap (people like ME were both teachers AND writers), I wasn’t sure how it would turn out, but I knew I could blog about those things.

I wanted to put things on my blog that I was already using in some other capacity. In other words, I didn’t want to create MORE work for myself. I wanted to share things I was already doing.

I was writing mentor text lessons for my favorite books. Why not share them for other teachers to use?

I was doing tons of crazy organizing stuff for my writing life. Why not share them with other writers?

I was using many spare moments between my full-time job and being a mom to write, nearly everyday. Why not share my tips with other mom writers? Making Time to Write  and Mom’s Write  were born.

Later, I started adding one more thing. Mentor texts for writers. For years, I’ve been using the techniques I did with students in my own writing life. Some writers I knew had never even heard of the term “mentor texts.” Why not share my tips with other writers?

All of those WHY NOT’s became my platform.

I made a list of things I knew I needed to learn more about:

  • Metadata and SEO
  • Using WordPress and particular plug-ins
  • Mailchimp and newsletter writing
  • Creating an e-book
  • Setting up sales on my website
  • Making video
  • Twitter

Each month, I spent time learning a new skill. I felt overwhelmed, but I did learn new skills.

Over that learning time, I did several things with my platform:

Word Choice Cover Screenshot

Mentor Text Ebook Cover Screenshot

Mentor Texts for Writers Book 1 Cover

 

This all sounds like I spent all of my time on platform. I promise I spent very little. I chipped away at all of these things over a few years. Eventually they added up. They are still adding up.

Have I figured out this whole platform thing? Nope.

I am still VERY passionate about organizing and making time to write, but I have very little NEW wisdom to pass along. If I come across something interesting or a new tip, I will do an occasional post about it. But all of my tips are archived on my blog. I imagine, just like my career, my website and blog will evolve along with me.

But the good news is that I’m not bored with my website yet. There are times when I simply do not have enough time to blog, but I have yet to run out of ideas. I followed my passions—things I was interested in and knew a little something about. Then I thought about how I could make those things available to my audience. Why not share those passions with others?

Marcie Pic Nov 2013About Marcie

Marcie Flinchum Atkins teaches fourth grade by day and writes in the wee hours of the morning. Her book-nerdiness shows through because she is a certified school librarian and also holds an MA and MFA in children’s literature from Hollins University. She blogs about making time to write and how to use books as mentor texts at: www.marcieatkins.com.

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ALL ABOUT PLATFORM BUILDING V2

Today’s ALL ABOUT PLATFORM BUILDING guest blogger is the lovely and talented children’s book author Miranda Paul. Thank you for sharing your platform-building strategy with us, Miranda. You have definitely given us something to think about. Before I move on, I want to mention that the Rate Your Story membership registration is now open, and they are offering discounts and bonuses until December 15, 2015.

button trademarkAlso, the We Need Diverse Books fund drive ends December 10, so if you haven’t had a chance to visit the page, there’s still time.

 

Now, here’s Miranda. . . .

 

Breaking the Fourth Wall: My Platform-Building Strategy

By Miranda Paul

Confession: Platform building is rarely intentional for me. I don’t sit in my office brainstorming ways to get more Facebook followers or YouTube subscribers. Never have, probably never will.

Back in high school, I was an avid concert-goer. My favorite moments were when the lead singers reached their hands down to touch the crowd or when the guitarists stepped down from stage to play among the audience. A few times, I got to hang out with band members after their show. Those memories are vivid nearly two decades later.

Speaking directly to or otherwise acknowledging the audience is referred to in theatre terms as breaking the fourth wall. The effect of turning spectators into participants, or bringing the performance closer to the audience, is engaging and powerful.

Instead of speaking to people, why not speak among them?

Picture1

I’ve seen social media advisers try to formulate equations—for example, “make four posts about someone/something else for every one self-promotional post.” I’m admittedly no expert when it comes to social media, but those kind of guidelines sound fake or prescribed to me. And that’s not what I mean by “breaking the fourth wall.”

If I had to put my platform-building strategy into stage directions, it would be this:

1. Begin your platform building with a foundation that matters

I’m very passionate and invested in the books and projects I’ve taken on—from writing about grassroots activists in the Gambia to the life-giving element of water to all the career possibilities that a child can explore. Whether its diversity in literature or stewardship for the earth, the roots of my outreach efforts are strong and genuine.

Don’t build a platform so you can sell more books. Build a platform so you can share your love of XYZ or make an impact that goes way beyond a $15 story.

2. Invite others to come up on stage with you, or bring the show down to audience level

Giving others a voice has an emotional component to it. The We Need Diverse Books campaign built its initial platform by inviting others to participate with signs stating why they felt we needed diverse books. For oneplasticbag.com, a new website dedicated to my debut title, there are several ways in which kids and teachers can share their recycling efforts with me and be highlighted on the site.

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Since I write for young children, I recognize that my platform building must extend beyond social media. Kids and teachers aren’t hanging out online all day, people! School visits and community involvement are musts, and what better way to mingle with the audience is there than to crowd surf? (Figuratively, of course.)

3. Allow your personality and opportune moments to control the choreography

Sticking to a scheduled plan 100% of the time isn’t real for me. My routines change daily. I’m not wandering aimlessly in my career, but I try and look up from my script every now and then to see who’s out there, listening. I’m a casual person, an approachable person, a generous person. I allow these parts of my personality to guide how I market myself and my books. I can’t tell you how many casual interactions I’ve made online or after a live presentation that later on turned into new opportunities.

Releases February 2015.

Releases February 2015.

Author Meg Medina’s presentation on author marketing is one of the best I’ve ever attended. Rather than focus on “Do I need to be Tweeting?” she encourages authors to craft a vision statement and focus on their own legacy and impact instead of numbers, accolades, or which social media are the best avenues for driving sales. A shining example of how she melds blog content with her personal vision of being active in the Latina community was recently posted after her workshop for kids with Duncan Tonatuih. The fourth graders created a poem far more powerful than any Tweet Meg might have put out there about the visit. (Click here to watch the multi-voice poem reading at Meg’s blog and decide for yourself.)

Releases May 2015.

Releases May 2015.

If you’re in the early stages of compiling your career’s set list, focus on the big picture theme of your soundtrack. If the music is meaningful and catchy and DISTINCTLY YOURS, the fans will come out to hear you play. Just make sure to turn the microphone toward the audience every now and then and let them sing the words.

Now go out and break a leg—and the fourth wall.

headshot_new_mirandapaul

 ABOUT MIRANDA

Miranda Paul is a children’s writer who is passionate about creating stories for young readers that inspire, entertain, and broaden horizons. In addition to more than 50 short stories for magazines and digital markets, Miranda is the author of four forthcoming picture book titles from imprints of Lerner, Macmillan, and Random House. She is an Executive Vice President of Outreach for We Need Diverse Books™ (www.diversebooks.org) and the administrator of RateYourStory.org, a site for aspiring writers. Miranda believes in working hard, having fun, and being kind. Learn more at www.mirandapaul.com.

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ALL ABOUT PLATFORM BUILDING V2This month’s ALL ABOUT PLATFORM BUILDING SERIES guest blogger is the sensational and talented Tara Lazar. Thank you for sharing your wisdom with us, Tara. Just a quick note about Picture Book Idea Month (PiBoIdMo). PiBoIdMo is a free November writing challenge for picture book writers and illustrators. The object is to jot down one picture book concept daily. By the end of the month you’ll have at least 30 bright & shiny new ideas! You can then refer to these ideas throughout the year to jumpstart your creativity and write new manuscripts. Registration begins October 25 and ends November 4.

YOU ARE YOUR PLATFORM

by Tara Lazar

An author platform cannot live by social media alone.

You already know this, right? While it’s great to have a popular blog, witty Facebook page or oft-followed Twitter feed, social media does not equal your author platform.

Author Brook Warner outlined this so well for SheWrites.com last month—reminding those of us who remain slave to our blog that we need not be so post-obsessed. Your social media presence, while increasingly important, especially to sales and marketing professionals at publishers, is not your entire author platform. It’s only a small piece of it.

Remember, YOU are your platform. Your books. Your personality. Your message. For what do you want to be known? It should be shared through a variety of outlets, not just via an animated-gif Tumblr.

That being said, I suppose you’re wondering how I built my blog to reach over 4,000 followers?

It was all a lucky accident. I founded a writing event that touched a nerve with those passionate about picture books. Maybe you’ve heard of it? It’s PiBoIdMo—or Picture Book Idea Month.

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The popularity of this 30-ideas-in-30-days challenge has grown steadily from 100 participants in 2009 to nearly 1200 in 2013. This year? It’s anybody’s guess, but I’m planning on welcoming 1500 folks to the fun.

But it’s not like I planned all this carefully. When I founded PiBoIdMo, I wasn’t thinking about throngs of people clicking on my blog. There was no plan for writing-world dominance. I was just jealous of NaNoWriMo participants and wanted something to do in November! I thought maybe a dozen people would join me! I had no idea it would become what it has. Listen, it’s not my fault. I was just being ME.

And that’s really what your platform is all about. As an author, you’re a personality. Why should people read your books? Why should they invite you to speak? What do you stand for? (The band Fun. asks this question repeatedly on my radio.) You should have a message and certain je-ne-sais-qua that engages an audience.

So I’ve built an event for writers, attracted writers, and therefore continue to serve this audience via social media.

But is this the right audience for me? Truth be told, as a picture book author, my desired audience is comprised of librarians, school teachers, and parents/family/caregivers of young children. A writing event doesn’t appeal to this group. I’m like Michael Keaton in Mr. Mom: “You’re doing it wrong.”

However, PiBoIdMo has become part of who I am as an author and a person. I enjoy inspiring writers to create great literature for children. I share this message on my blog but also via appearances at conferences and literacy events. I donate PiBoIdMo proceeds to Reading is Fundamental. monstorecover800Bear Book final coverAnd I write books that I hope children will love—quirky, off-beat, laugh-out-loud books. Books that I wish I had when I was a kid.

Let’s go back to the platform question: For what do I want to be known? Primarily, I want to be known for writing great books for kids. But if you look at my platform, I’m probably more well-known for PiBoIdMo than anything else. So platform is a tricky thing. Be sure you are creating something that really reflects you and what you ultimately want to accomplish.

PiBoIdMo really is who I am, though. I like making other people happy. Perhaps that’s my message, my legacy as an author. Whether it’s a child reading my book, a parent enjoying time with their child, or a writer getting a burst of inspiration, I hope what I do spreads joy.

Joy!

What better platform is there?

taranewblogpic2014ABOUT TARA

Street magic performer. Hog-calling champion. Award-winning ice sculptor. These are all things Tara Lazar has never been. Instead, she writes quirky, humorous picture books featuring magical places that adults never find. Her debut THE MONSTORE was released in June 2013, with I THOUGHT THIS WAS A BEAR BOOK and LITTLE RED GLIDING HOOD to follow in 2015. She’s the founder of PiBoIdMo, Picture Book Idea Month, an annual November writing challenge. Tara lives in New Jersey with her husband, two daughters, and far too many stuffed animals.

To learn more about Tara, her books, and Picture Book Idea Month, visit her blog.

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