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Archive for the ‘Children’s Author’ Category

 

FIRST A LITTLE INSPIRATION

EVERY DAY BIRDSAmy Ludwig VanDerwater, author of FOREST HAS A SONG and EVERY DAY BIRDS, challenged Today’s Little Ditty readers to write poems about small things— animals or objects you see everyday and don’t give much thought. I took the challenge, and I’m honored that my piece was selected as the poem that will close out Today’s Little Ditty’s month of small beauties.

little dittyToday’s Little Ditty is a great blog to follow. It offers tips and prompts for writing various forms of poetry, wonderful interviews, and fantastic examples of poetry. It’s well worth checking out.

Following is my little ditty.

 

 

SOMEWHERE BETWEEN NIGHT AND DAY
by Alayne Kay Christian ©2016

As the morning light steals the night
A new day is on the horizon
I am drawn to the eastern sky

In complete silence
The bright morning star calls to me
I am one with the Universe
Of this I am never more certain than
Somewhere between night and day

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In the sharing of this poem, I wish you many moments of quiet peace.

OVERCOMING SELF-DOUBT and FREE GIVEAWAY

revimo 2016In January, I was a guest blogger for Meg Miller’s ReviMo challenge where I wrote REVISING YOUR WAY TO DREAMS COME TRUE. If you are struggling with frustration or self-doubt, you might feel renewed after reading this post. At the end, I offer a free checklist for polishing manuscripts and doing critiques and edits.

IMPROVE YOUR MANUSCRIPTS AND YOUR ABILITY TO ENGAGE READERSReFoReMo 2016

This month, I had the honor of being a faculty member on the ReFoReMo (Read for Research Month) team. In my guest post, CLOSING THE GAP BETWEEN READING AND WRITING, I encourage readers to look deeper than the surface when analyzing mentor texts or your own work. In considering ways to engage readers, I offer four questions to ponder while analyzing your stories or mentor texts.

DEEPEN YOUR UNDERSTANDING OF PICTURE BOOK WRITING

My picture book writing course ART OF ARC: How to Analyze Your Picture Book Manuscript continues to deepen writers understanding of picture books while helping them refine their work. Following are some of the latest comments from students who have completed the course.

I wish The Art of the Arc course existed a year ago. It would have saved me a lot of time. It gathers a lot of information that new picture book writers need all in one place. Alayne provides so many examples and even includes a few that don’t follow the classic arc. I found the reminders about what the reader should be experiencing at different points in the story especially helpful.

I appreciated how the worksheets made me take apart my own manuscripts so I have a better understanding of why some aspect isn’t working. I’m going to continue using the worksheets to guide my revisions. The Facebook group doing a monthly study of a picture book should help solidify what I’ve learned. Thank you, Alayne! – Mary Worley – Children’s Writer and Former Librarian

Alayne’s Art of Arc self-paced course not only teaches a writer about story structure but explains the specific parts of a story, in depth, and the importance of why each must be related, relevant, and remain connected. What I learned through her examples and exercises are the specific ways to break down a story using task analysis. This process helps me determine if the reader is “imagining and feeling” the story I want to tell reflected through my writing. As a writer who starts as a pantser, Alayne provided the organization I needed to analyze my own writing. – Keila V. Dawson, Author, THE KING CAKE BABY, Pelican Publishing Co., January 31, 2015

Alayne distills and clarifies picture book wisdom in a conversational tone. Her writing has earned a place on my reference shelf. Mike Karg – Children’s Book Writer

Art of the Arc teaches you to methodically analyze your manuscript or mentor text, and in doing so, pulls you back as the author to see your story through more objective eyes, able to evaluate it piece by piece. The course is well organized and contains a virtual plethora of resources. – Beth Anderson – Freelance Writer

This course was so helpful in showing me the areas where my manuscripts were not moving and how to fix that. Studying picture books suggested in the course focused this for me. The great thing is now I’ll be able to use this as I’m writing and, I hope, cut down on revision time. I highly recommend this comprehensive course. – Carol Crane – Children’s Writer

When asked, “How does this course compare to other courses you have taken?” One Art of Arc graduate said, “I haven’t taken other courses. The best comparison is Ann Whitford Paul’s WRITING PICTURE BOOKS. I love the depth and specificity of both. As with her book, your materials are worthy of re-reads.”

The following are not testimonials, but a few wonderful comments from the ART OF ARC Facebook group.

I just want to thank you, Alayne Kay Christian for putting together such a comprehensive course. I am only on lesson two, but I have already learned so much. The cost of this course is some of the best money I ever spent on learning the picture book craft. My mind is racing with all the possibilities for improving my manuscripts and writing new and better ones. I am truly blown away with how much work you put into this and how generous you are to share it with the world. Thank you!

I agree! And the ability to be in this group, ask questions and give answers is invaluable, too! Thanks, Alayne Kay Christian!

Click here to learn more about ART OF ARC and to read many more testimonials.

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ALL ABOUT PLATFORM BUILDING V2Our guest bloggers for the final ALL ABOUT PLATFORM BUILDING series are Sylvia Lui and Elaine Kiely Kearns. I’m proud to call these two smart, talented, and lovely women my friends and critique partners. In this post, they share what they learned from planting a seed of an idea and nurturing it into a successful platform. Thanks Sylvia and Elaine for sharing your experience and wisdom.

 Top Ten Signs That You’re Building a Successful Platform

By Sylvia Liu & Elaine Kiely Kearns

A year and a half ago, we created a kid lit resource website, www.Kidlit411.com. The idea was simple – a website where children’s writers and illustrators can learn about the world of kid lit – from writing and illustration tips, to finding an agent, to listings of conferences, classes, contests, and more. kidlit 411

We soon added weekly interviews with authors, illustrators, agents, and editors, a weekly update email, a Facebook page to connect with our community, and a manuscript swap group. Earlier this year, we were named by Writer’s Digest as one of The 101 Best Websites for Writers, as well as one of The 100 Best Websites for Writers in 2015 (The Write Life) and The Top 50 Writing Blogs for 2015 (Positive Writer).

A side effect of Kidlit411 was that we created a nice platform for ourselves as children’s authors and illustrators. (What exactly is a platform? Jane Friedman defines platform as having visibility, authority, and a proven reach to a given audience). We didn’t set out to do so, but we learned the following about building a successful platform:

  1. You grow naturally and organically.

No, we are not talking about free-range chickens. We have found that platform building is an organic and slow process. When you do something you love and share your passion, like-minded people will find and join you. Instead of having a grand plan, you let things evolve over time.

  1. You’re filling a need.

A great way to build a platform is to identify a need for something (a service, a community, a challenge) and meet it. For Kidlit411, I (Elaine) found myself gathering links to good articles and resources on writing for children. I (Sylvia) joined her, designing a site and adding my illustration perspective. We now have a convenient, organized, and curated site for all things kid lit. Other excellent resources are available, but many require a membership fee, such as the Society for Children’s Book Writers and Illustrators (SCBWI).

  1. You’re building a community.

Our Facebook page is a great way to connect with old and new online friends in the kid lit community. Through the group, we are able to keep people up to date on our new postings. Better yet, our group has become a place for people to ask questions, share tips, and connect with one another.

  1. You’re not doing it alone.

Having two of us work on the site, with the help of many others who send us links, makes the task easier. We can back each other up when other life and work obligations come up and two minds are generally better than one.

  1. You’re thinking outside the box.

You do something new that excites people, or you do something that’s been done, but with a new twist.

About seven years ago, the kid lit world was a lot less connected. NaNoWriMo (National Novel Writing Month) had piboidmo2014started in 1999, but it wasn’t until 2008 when Tara Lazar created PiBoIdMo (Picture Book Idea Month) and Paula Yoo started NaPiBoWriWee (National Picture Book Writing Week) that the picture book community found a way to connect and encourage each other to develop ideas and write picture books. What a great idea – spur people to create stories, while providing prizes and expert advice.

Other successful platforms also harness individuals’ creative impulses while creating a community. Tania McCarthy’s 52-week illustration challenge (an illustration a week) and Jake Parker’s Inktober challenge (31 drawings in 31 days) are illustration challenges that have grown tremendously.

Other kid lit people also thought outside of the box to create great platforms. Katie Davis has been the mastermind of over 200 Brain Burps podcasts over the past five and a half years. 12-x-12-new-bannerJulie Hedlund leads the enormously successful 12×12 picture book challenge (write 12 picture book manuscripts in a year).

When we started Kidlit411, we didn’t re-invent the wheel. But we like to think we provide a visually appealing and user-friendly wheel.

  1. You are building on your areas of strength and expertise.

Part of building a platform is knowing yourself. Are you a people person who loves to socialize? Do you love information and technology? Are you an artist at heart? All of these characteristics will steer you naturally to the platform that best suits you. We figured out that we both enjoy seeking, organizing, and sharing information. We are curious about the career paths of other creative people, which led us to our weekly interviews of authors and illustrators.

  1. Your project is self-sustaining without enormous amounts of work.

If you find yourself spending more time working on your platform than doing your creative work then you are not using your time wisely. For Kidlit411, we read and keep up with kid lit, so adding the links to our website does not take much additional time. Our weekly interviews involve finding people, asking questions, and formatting their answers, also not time consuming.

If you do find that your platform has grown beyond your individual capabilities, you hire or outsource your work. For example, NaNoWriMo is now a professionally run nonprofit organization. 

  1. Your project has grown beyond your initial expectations.

The great thing about many successful platforms is that most times, the creator didn’t expect or imagine what it would turn out to be. For example, an artist begins a personal creative challenge and invites a few friends, and before he or she knows it, it becomes a widespread challenge. 

  1. You’re not in it for yourself.

You didn’t build the platform just to sell your wares. You provide meaningful content, or a meaningful experience that attracts others to fill a need. We found that providing easy access to good information is an idea that sold itself. 

  1. You are having FUN.

Life is short. Don’t start or continue a platform-building project because someone said you had to. Only work on things that you enjoy and are having fun doing. If the side effect is that you are bringing other like-minded people along, all the better.

Sylvia New

SYLVIA LIU is a former environmental attorney turned writer-illustrator. Her debut picture book, A MORNING WITH GRANDPA (Lee & Low Books) is scheduled for publication Spring 2016. She lives in Virginia Beach with her husband and two daughters. She is inspired by aliens, cephalopods, bunnies, and pigs who want to fly.  Her portfolio: www.enjoyingplanetearth.com and blog: www.sylvialiuland.com

ELAINE KIELY KEARNS is currently chasing the dream as a published author. Armed with a master’s degree in Education Elaineand working from her home office, she spends her time creating picture book and middle grade stories. She lives in New York with her husband, two beautiful daughters and three furry babies. When she isn’t writing, she can be found doing yoga and eating chocolate but not usually at the same time. She is represented by Linda Epstein of the Jennifer Di Chiara Literary Agency in New York.

Following are the links to the other guest posts in the ALL ABOUT PLATFORM BUILDING series:

THE PUSH AND PULL OF PLATFORM by Heather Ayris Burnell

A CASE OF THE WHY NOTS: How I Built (and am still building) My Platform by Marcie Flinchum Atkins

IF YOU BUILD IT, WILL THEY COME? AND WHO WILL THEY BE? by Susanna Leonard Hill

JULIE HEDLUND BUSTS MYTHS ABOUT AUTHOR PLATFORMS

BREAKING THE FOURTH WALL: My Platform-Building Strategy by Miranda Paul

YOU ARE YOUR PLATFORM by TARA LAZAR

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ALL ABOUT PLATFORM BUILDING V2

This month’s ALL ABOUT PLATFORM BUILDING guest blogger is author, librarian, and children’s writing community friend, Heather Ayris Burnell. Thank you, Heather, for sharing your story with us.

The Push and Pull of Platform

by Heather Ayris Burnell

PUSH PULL

“You need a platform.” Those words can make a writer freeze. If they make you even a bit nervous, relax and take a deep breath. Honestly, what you need first is a good manuscript. Excellent even. But, when the time comes that you’re ready to start sending your work out on submission, having some sort of platform is a good idea.

It’s Okay to Start Small – You may feel pushed to have a huge platform but the truth is, it’s best to start with something manageable. You’ll be learning and growing along the way. Way back when I first started considering submitting manuscripts, the thought of anyone even knowing that I was a writer terrified me. With the nudging of my critique partners I managed to get myself online. Despite my natural instinct to pull back, I created a blog under the guise that it would help the writers in my critique group get to know me better. And guess what? It worked. Having some support at the beginning really pushed me to give platform a try. There are so many great writer’s communities you’re sure to find support if you need it. Having a blog not only gave me practice in putting myself “out there”, it gave me a place to be found if someone was interested in finding out about me. It made me Google-able!

Push Yourself Out of Your Comfort Zone. You don’t have to create your platform all at once. Little by little is just fine. After I got the hang of blogging, and didn’t feel like I was going to die of embarrassment every time I put something online, I decided to push myself. If I could do a blog I could do Facebook, right? The truth that I’ve found is that although things may feel uncomfortable, scary, and confusing at first, the more you do something the more comfortable you get with it. I now have two blogs, blab away on Twitter way too often, and moderate a group of over 1,000 people on Facebook. The thing I never would have guessed back when I was pushing myself just to start a blog? I love doing it.

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Pull back if you need to. Don’t make yourself do things you don’t enjoy. Of course, feeling things out and giving different platform tools a try might take you out of your comfort zone but that’s the only real way you’re going to learn what you like doing. If you give something an honest try and really don’t like it, it’s okay to give it up. There are plenty of other platforms.

Give Yourself a Good Chance. Consider how you like to interact with others. What might you enjoy talking about or showing your readers? Maybe you simply want to have the chance to take part in conversations. These factors can help you choose the platform pieces that may work best for you. There are many different avenues you can try:

Social Media – Picking one or two you like and being good at them is better than trying to be on them all and doing a spotty job. Me? I use Twitter and Facebook a lot. I’ve tried Pinterest and Instagram but they just don’t seem to be my thing.

Forums – Chat boards where you can share information give you an opportunity to interact with a multitude of different writers. The SCBWI Blueboards and Absolute Write are two popular writer’s forums. There are many Facebook groups as well that are basically used as forums such as Alayne’s Sub Six, Kidlit411, and Sub It Club.

SubItClub Badge (175x88)kidlit 411Join Sub Six and Submit Six Picture Book Manuscripts in 2013

Newsletters and Online Newspapers – These might work well for you if you enjoy the gathering and sharing of information. Just do your best to define your angle. Sure it may evolve over time but having a good idea will make it easier for you to figure out what information to share and help you define and build an audience.

Video – Formats like YouTube make it possible for everyone to share themselves via video. It can be a fun way to get yourself out there.

Offline Life – Are you a librarian? (I am!) A teacher? Work at a bookstore? Knowing people in any part of the book business is a big plus. If you enjoy doing presentations, teaching, doing readings, and interacting with others who love books; participate in the plethora of ways there are to share literature and build the community of book lovers you know.

What Should You Choose?  You don’t want to have yourself pulled in too many directions!

A website or blog will give you a place to be found. It’s a good idea to have a page where an agent or editor can look you up and learn basic information about you if they are interested. Every writer sending their work out on submission should at the very least have a static bio page that includes contact information. I have a bio page on my blog.

You can interact on many platforms. Twitter is an especially helpful place for writers to be. So many agents, editors, and writers tweet. If you hop on Twitter and tweet as well, it’s a good way for you to get to know others and for others to get to know you.

If you choose to do something such as a newsletter, online newspaper or video, using social media channels such as Twitter can be an effective way to let others know about what you have. Some social media can be supplemental to your main platform. Just be sure to not be all promo all the time.

If you are more comfortable participating in a forum, that’s great too. Many forums offer the opportunity to put your information in your signature. Be sure to take advantage of this and link it to your online bio page. You have one of those, right?

Make it real. Creating and maintaining a platform takes time and energy. You want the time you spend on it to be enjoyable. You want your platform to be something you like. You want it to fit you!

Monster List Logo 2 by Dana Carey

Logo by Dana Carey

After I started my personal blog to push myself into the online world, I was able to push myself even more and talk about things I really like to talk about. I now give picture book writing advice and curate the Monster List of Picture Book Agents to pull readers in.

Because I pushed myself, I learned that I love to talk to writers and was dying to talk to others about submissions. So, I went on to start Sub It Club as a place for writers and illustrators to talk about submitting their work. Of course, managing Sub It Club’s forums and pages, blog, and Twitter feed in addition to my personal social media and offline work does take time. It’s a good thing I love doing it. And voila! I have a platform that has grown organically over time, one that I am comfortable with and enjoy immensely. If I didn’t love talking about submissions and picture books I think that might be a different story.

There are lots of ways to build a platform. There is no one size fits all formula. There will be push and pull but as long as you stick with it, you’ll figure out what works for you. Be brave. Be unique. Be you. And have fun!

Heather Ayris Burnell

ABOUT HEATHER

Heather Ayris Burnell loves writing query letters and she loves helping others with them, that’s why she created Sub It Club where they talk about all things subbing and share cover BedtimeMonsterand query letter critiques in their private Facebook group. She also does query and picture book critiques, as well as private consulting with writers to help them figure out the ins and outs of publishing, submitting in particular. She is the author of BEDTIME MONSTER published by Raven Tree Press and is represented by Sean McCarthy Literary Agency.

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ALL ABOUT PLATFORM BUILDING V2

This month’s ALL ABOUT PLATFORM BUILDING guest blogger is author, teacher, and mentor text maven, Marcie Flinchum Atkins. Thank you, Marcie, for sharing your story with us.

A Case of the Why Nots

How I Built (and am still building) My Platform

By Marcie Flinchum Atkins

The buzz about platform always intrigued me. What is a platform? What would/could my platform be? I read lots of books on platform before even attempting it. You see, many years ago, when blogging was newish, I had a blog where I reviewed children’s books. But it ate away at my writing time because I had to read all of those books and then review them. I loved it, but I knew my new platform couldn’t be that. People were already doing that. I had nothing new to add to the conversation.

I knew I didn’t want to start a new blog until I knew how I was going to focus it. But I also knew that I wanted to develop a blog and a website BEFORE I had a book deal because I knew that once I did, I’d be too busy to learn all of these skills.

I’m an obsessive list maker.

I made a list of things I was passionate about:

  • Using mentor texts to teach kids how to write
  • Making time to write
  • Organizing

Unfortunately, they weren’t really related and they were for two different audiences—teachers and writers. While I knew there would be some overlap (people like ME were both teachers AND writers), I wasn’t sure how it would turn out, but I knew I could blog about those things.

I wanted to put things on my blog that I was already using in some other capacity. In other words, I didn’t want to create MORE work for myself. I wanted to share things I was already doing.

I was writing mentor text lessons for my favorite books. Why not share them for other teachers to use?

I was doing tons of crazy organizing stuff for my writing life. Why not share them with other writers?

I was using many spare moments between my full-time job and being a mom to write, nearly everyday. Why not share my tips with other mom writers? Making Time to Write  and Mom’s Write  were born.

Later, I started adding one more thing. Mentor texts for writers. For years, I’ve been using the techniques I did with students in my own writing life. Some writers I knew had never even heard of the term “mentor texts.” Why not share my tips with other writers?

All of those WHY NOT’s became my platform.

I made a list of things I knew I needed to learn more about:

  • Metadata and SEO
  • Using WordPress and particular plug-ins
  • Mailchimp and newsletter writing
  • Creating an e-book
  • Setting up sales on my website
  • Making video
  • Twitter

Each month, I spent time learning a new skill. I felt overwhelmed, but I did learn new skills.

Over that learning time, I did several things with my platform:

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Mentor Text Ebook Cover Screenshot

Mentor Texts for Writers Book 1 Cover

 

This all sounds like I spent all of my time on platform. I promise I spent very little. I chipped away at all of these things over a few years. Eventually they added up. They are still adding up.

Have I figured out this whole platform thing? Nope.

I am still VERY passionate about organizing and making time to write, but I have very little NEW wisdom to pass along. If I come across something interesting or a new tip, I will do an occasional post about it. But all of my tips are archived on my blog. I imagine, just like my career, my website and blog will evolve along with me.

But the good news is that I’m not bored with my website yet. There are times when I simply do not have enough time to blog, but I have yet to run out of ideas. I followed my passions—things I was interested in and knew a little something about. Then I thought about how I could make those things available to my audience. Why not share those passions with others?

Marcie Pic Nov 2013About Marcie

Marcie Flinchum Atkins teaches fourth grade by day and writes in the wee hours of the morning. Her book-nerdiness shows through because she is a certified school librarian and also holds an MA and MFA in children’s literature from Hollins University. She blogs about making time to write and how to use books as mentor texts at: www.marcieatkins.com.

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ALL ABOUT PLATFORM BUILDING V2This month’s ALL ABOUT PLATFORM BUILDING guest blogger is the one and only Julie Hedlund. Thank you, Julie, for taking the time to share your thoughts on platform building.

Before I move on, I want to mention that registration for Julie’s 12 x 12 picture book writing challenge begins next month. If you don’t know about this wonderful writing community and challenge, it would be worthwhile to give the 12 x 12 page a look.

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Now, here’s Julie. . . .

BUSTING MYTHS ABOUT AUTHOR PLATFORMS

BY Julie Hedlund

Thanks Alayne for hosting me today! I’m a big fan of your blog, so it’s an honor.

Never has a word inspired so much fear and angst into the heart of an author. Part of that fear, IMHO, is based on myths about platform that I want to bust for you today. My goal is that by the end of this post, you’ll feel a LOT better about what author platform is (and isn’t) so you can embrace it as part of your journey as a writer.

The first big myth about author platform is that it is primarily about online activities, particularly social media and, to a lesser extent, websites and blogging.

But since we are writers, let’s take a look at a couple of definitions in the dictionary for the word platform:

“A place, means, or opportunity for public expression of opinion.”

Another definition: “A formal declaration of the principles on which a group
makes its appeal to the public.” We could change that to say: “A formal declaration
of the principles on which a writer makes his or her appeal to the audience/readers.”

Under these definitions, platform is not a set of tasks or tactics. Platform is an opportunity for you to establish your identity as an author and communicate that identity, that worldview, to your audience.

As Tara Lazar aptly explained in her post, everything you do that you intend your potential readers and audience to see is part of your platform. Everything. School visits, presentations, book signings, mailings and newsletters, promotional materials such as business cards and book swag – even conversations at conferences.

And yes, your website and/or blog and social media presence is a part of your platform, but only one part. Choose which aspects of online platform you enjoy and leave the rest behind. It’s okay. Really. Because if being on Twitter is anathema to who you are, that will come out in your participation anyway. Luckily, there are many options for online platforms, but we don’t have to be tied to them all.

The second platform myth I’d like to bust is that it’s all about promotion, and you establish it for the primary purpose of being able to sell your books.

Wrong.

Your platform should not be used to blast your message out to a bunch of people in one direction but rather, to create a conversation and a two-way dialog that will help you build relationships and make connections with people (as Miranda Paul pointed out in her post).

Your platform should be a means by which you help others. Sometimes that takes the form of a helpful blog post, sharing a resource on social media, or giving a workshop on writing. Sometimes it takes the form of making people aware of a book you’ve written that you think they will enjoy and/or will enrich their lives. You wrote the book for people to enjoy, so promoting it in that way is a just another way of helping others.

Helping people is not only rewarding all by itself, but it also builds awareness of you and your work in an organic way. Like Tara is well known for her picture book idea month challenge, I am best known as the founder of the 12 x 12 picture book writing challenge. I embrace that role because I LOVE helping other writers, and it’s a huge part of who I am. I get a great deal of support (and yes, some book sales) through that community because they already know me and are therefore likely to enjoy my books.

The last myth I am going to bust today is that platform is a drain on time and creativity. That it “takes away” from your writing. If you approach your platform in the right way, holistically and as an extension of yourself, it can actually be a huge part of your creative journey AND fun!

Connecting with readers and fellow writers is a big part of why we write, is it not? Platform provides the means to make those connections and reap those rewards by giving of yourself and receiving from others. How great is that?

Julie Hedlund - Headshot

ABOUT JULIE

Julie Hedlund is an award-winning children’s book author, founder of the 12 x 12 Picture Book Writing Challenge, monthly contributor to Katie Davis’ Brain Burps About Books Podcast, and a frequent speaker at industry events such as SCBWI conferences.

Her picture book, A TROOP IS A GROUP OF MONKEYS, Little Bahalia Publishing, 2013, first published as an interactive storybook app, was the recipient of the 2014 Independent Book Publisher’s Association Benjamin Franklin Digital Gold Award. TROOP-Cover-300x283Her storybook app, A SHIVER OF SHARKS, Little Bahalia Publishing, 2013, was a 2014 Digital Book Award winner. MLFY_coverHer latest book, MY LOVE FOR YOU IS THE SUN, released in September 2014 from Little Bahalia.

Julie is passionate about helping fellow writers achieve success. With her friend and colleague Emma Walton Hamilton, she created The Ultimate Guide to Picture Book Submissions – a soup-to-nuts resource for crafting a winning query and landing an agent or book deal. As a single mother of two young children who earns a complete living as an author-entrepreneur, Julie also created a course called How to Make Money as a Writer to help other authors build their careers and support themselves financially.
Julie lives in beautiful Boulder with her two children, ages 12 and 9, and a large and terribly misbehaved hound dog. When she is not writing or entrepreneuring, she loves reading (duh!), hiking, skiing, cooking, movie and game nights with the kids, and sipping red wine at sunset in the company of good friends and family.

Other guest posts on platform building:

Breaking the Fourth Wall: My Platform-Building Strategy by Miranda Paul

You are your Platform by Tara Lazar

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ALL ABOUT PLATFORM BUILDING V2

Today’s ALL ABOUT PLATFORM BUILDING guest blogger is the lovely and talented children’s book author Miranda Paul. Thank you for sharing your platform-building strategy with us, Miranda. You have definitely given us something to think about. Before I move on, I want to mention that the Rate Your Story membership registration is now open, and they are offering discounts and bonuses until December 15, 2015.

button trademarkAlso, the We Need Diverse Books fund drive ends December 10, so if you haven’t had a chance to visit the page, there’s still time.

 

Now, here’s Miranda. . . .

 

Breaking the Fourth Wall: My Platform-Building Strategy

By Miranda Paul

Confession: Platform building is rarely intentional for me. I don’t sit in my office brainstorming ways to get more Facebook followers or YouTube subscribers. Never have, probably never will.

Back in high school, I was an avid concert-goer. My favorite moments were when the lead singers reached their hands down to touch the crowd or when the guitarists stepped down from stage to play among the audience. A few times, I got to hang out with band members after their show. Those memories are vivid nearly two decades later.

Speaking directly to or otherwise acknowledging the audience is referred to in theatre terms as breaking the fourth wall. The effect of turning spectators into participants, or bringing the performance closer to the audience, is engaging and powerful.

Instead of speaking to people, why not speak among them?

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I’ve seen social media advisers try to formulate equations—for example, “make four posts about someone/something else for every one self-promotional post.” I’m admittedly no expert when it comes to social media, but those kind of guidelines sound fake or prescribed to me. And that’s not what I mean by “breaking the fourth wall.”

If I had to put my platform-building strategy into stage directions, it would be this:

1. Begin your platform building with a foundation that matters

I’m very passionate and invested in the books and projects I’ve taken on—from writing about grassroots activists in the Gambia to the life-giving element of water to all the career possibilities that a child can explore. Whether its diversity in literature or stewardship for the earth, the roots of my outreach efforts are strong and genuine.

Don’t build a platform so you can sell more books. Build a platform so you can share your love of XYZ or make an impact that goes way beyond a $15 story.

2. Invite others to come up on stage with you, or bring the show down to audience level

Giving others a voice has an emotional component to it. The We Need Diverse Books campaign built its initial platform by inviting others to participate with signs stating why they felt we needed diverse books. For oneplasticbag.com, a new website dedicated to my debut title, there are several ways in which kids and teachers can share their recycling efforts with me and be highlighted on the site.

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Since I write for young children, I recognize that my platform building must extend beyond social media. Kids and teachers aren’t hanging out online all day, people! School visits and community involvement are musts, and what better way to mingle with the audience is there than to crowd surf? (Figuratively, of course.)

3. Allow your personality and opportune moments to control the choreography

Sticking to a scheduled plan 100% of the time isn’t real for me. My routines change daily. I’m not wandering aimlessly in my career, but I try and look up from my script every now and then to see who’s out there, listening. I’m a casual person, an approachable person, a generous person. I allow these parts of my personality to guide how I market myself and my books. I can’t tell you how many casual interactions I’ve made online or after a live presentation that later on turned into new opportunities.

Releases February 2015.

Releases February 2015.

Author Meg Medina’s presentation on author marketing is one of the best I’ve ever attended. Rather than focus on “Do I need to be Tweeting?” she encourages authors to craft a vision statement and focus on their own legacy and impact instead of numbers, accolades, or which social media are the best avenues for driving sales. A shining example of how she melds blog content with her personal vision of being active in the Latina community was recently posted after her workshop for kids with Duncan Tonatuih. The fourth graders created a poem far more powerful than any Tweet Meg might have put out there about the visit. (Click here to watch the multi-voice poem reading at Meg’s blog and decide for yourself.)

Releases May 2015.

Releases May 2015.

If you’re in the early stages of compiling your career’s set list, focus on the big picture theme of your soundtrack. If the music is meaningful and catchy and DISTINCTLY YOURS, the fans will come out to hear you play. Just make sure to turn the microphone toward the audience every now and then and let them sing the words.

Now go out and break a leg—and the fourth wall.

headshot_new_mirandapaul

 ABOUT MIRANDA

Miranda Paul is a children’s writer who is passionate about creating stories for young readers that inspire, entertain, and broaden horizons. In addition to more than 50 short stories for magazines and digital markets, Miranda is the author of four forthcoming picture book titles from imprints of Lerner, Macmillan, and Random House. She is an Executive Vice President of Outreach for We Need Diverse Books™ (www.diversebooks.org) and the administrator of RateYourStory.org, a site for aspiring writers. Miranda believes in working hard, having fun, and being kind. Learn more at www.mirandapaul.com.

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ALL ABOUT PLATFORM BUILDING V2This month’s ALL ABOUT PLATFORM BUILDING SERIES guest blogger is the sensational and talented Tara Lazar. Thank you for sharing your wisdom with us, Tara. Just a quick note about Picture Book Idea Month (PiBoIdMo). PiBoIdMo is a free November writing challenge for picture book writers and illustrators. The object is to jot down one picture book concept daily. By the end of the month you’ll have at least 30 bright & shiny new ideas! You can then refer to these ideas throughout the year to jumpstart your creativity and write new manuscripts. Registration begins October 25 and ends November 4.

YOU ARE YOUR PLATFORM

by Tara Lazar

An author platform cannot live by social media alone.

You already know this, right? While it’s great to have a popular blog, witty Facebook page or oft-followed Twitter feed, social media does not equal your author platform.

Author Brook Warner outlined this so well for SheWrites.com last month—reminding those of us who remain slave to our blog that we need not be so post-obsessed. Your social media presence, while increasingly important, especially to sales and marketing professionals at publishers, is not your entire author platform. It’s only a small piece of it.

Remember, YOU are your platform. Your books. Your personality. Your message. For what do you want to be known? It should be shared through a variety of outlets, not just via an animated-gif Tumblr.

That being said, I suppose you’re wondering how I built my blog to reach over 4,000 followers?

It was all a lucky accident. I founded a writing event that touched a nerve with those passionate about picture books. Maybe you’ve heard of it? It’s PiBoIdMo—or Picture Book Idea Month.

piboidmo2014

The popularity of this 30-ideas-in-30-days challenge has grown steadily from 100 participants in 2009 to nearly 1200 in 2013. This year? It’s anybody’s guess, but I’m planning on welcoming 1500 folks to the fun.

But it’s not like I planned all this carefully. When I founded PiBoIdMo, I wasn’t thinking about throngs of people clicking on my blog. There was no plan for writing-world dominance. I was just jealous of NaNoWriMo participants and wanted something to do in November! I thought maybe a dozen people would join me! I had no idea it would become what it has. Listen, it’s not my fault. I was just being ME.

And that’s really what your platform is all about. As an author, you’re a personality. Why should people read your books? Why should they invite you to speak? What do you stand for? (The band Fun. asks this question repeatedly on my radio.) You should have a message and certain je-ne-sais-qua that engages an audience.

So I’ve built an event for writers, attracted writers, and therefore continue to serve this audience via social media.

But is this the right audience for me? Truth be told, as a picture book author, my desired audience is comprised of librarians, school teachers, and parents/family/caregivers of young children. A writing event doesn’t appeal to this group. I’m like Michael Keaton in Mr. Mom: “You’re doing it wrong.”

However, PiBoIdMo has become part of who I am as an author and a person. I enjoy inspiring writers to create great literature for children. I share this message on my blog but also via appearances at conferences and literacy events. I donate PiBoIdMo proceeds to Reading is Fundamental. monstorecover800Bear Book final coverAnd I write books that I hope children will love—quirky, off-beat, laugh-out-loud books. Books that I wish I had when I was a kid.

Let’s go back to the platform question: For what do I want to be known? Primarily, I want to be known for writing great books for kids. But if you look at my platform, I’m probably more well-known for PiBoIdMo than anything else. So platform is a tricky thing. Be sure you are creating something that really reflects you and what you ultimately want to accomplish.

PiBoIdMo really is who I am, though. I like making other people happy. Perhaps that’s my message, my legacy as an author. Whether it’s a child reading my book, a parent enjoying time with their child, or a writer getting a burst of inspiration, I hope what I do spreads joy.

Joy!

What better platform is there?

taranewblogpic2014ABOUT TARA

Street magic performer. Hog-calling champion. Award-winning ice sculptor. These are all things Tara Lazar has never been. Instead, she writes quirky, humorous picture books featuring magical places that adults never find. Her debut THE MONSTORE was released in June 2013, with I THOUGHT THIS WAS A BEAR BOOK and LITTLE RED GLIDING HOOD to follow in 2015. She’s the founder of PiBoIdMo, Picture Book Idea Month, an annual November writing challenge. Tara lives in New Jersey with her husband, two daughters, and far too many stuffed animals.

To learn more about Tara, her books, and Picture Book Idea Month, visit her blog.

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