Today’s ALL ABOUT PLATFORM BUILDING guest blogger is the lovely and talented children’s book author Miranda Paul. Thank you for sharing your platform-building strategy with us, Miranda. You have definitely given us something to think about. Before I move on, I want to mention that the Rate Your Story membership registration is now open, and they are offering discounts and bonuses until December 15, 2015.
Also, the We Need Diverse Books fund drive ends December 10, so if you haven’t had a chance to visit the page, there’s still time.
Now, here’s Miranda. . . .
Breaking the Fourth Wall: My Platform-Building Strategy
By Miranda Paul
Confession: Platform building is rarely intentional for me. I don’t sit in my office brainstorming ways to get more Facebook followers or YouTube subscribers. Never have, probably never will.
Back in high school, I was an avid concert-goer. My favorite moments were when the lead singers reached their hands down to touch the crowd or when the guitarists stepped down from stage to play among the audience. A few times, I got to hang out with band members after their show. Those memories are vivid nearly two decades later.
Speaking directly to or otherwise acknowledging the audience is referred to in theatre terms as breaking the fourth wall. The effect of turning spectators into participants, or bringing the performance closer to the audience, is engaging and powerful.
Instead of speaking to people, why not speak among them?
I’ve seen social media advisers try to formulate equations—for example, “make four posts about someone/something else for every one self-promotional post.” I’m admittedly no expert when it comes to social media, but those kind of guidelines sound fake or prescribed to me. And that’s not what I mean by “breaking the fourth wall.”
If I had to put my platform-building strategy into stage directions, it would be this:
1. Begin your platform building with a foundation that matters
I’m very passionate and invested in the books and projects I’ve taken on—from writing about grassroots activists in the Gambia to the life-giving element of water to all the career possibilities that a child can explore. Whether its diversity in literature or stewardship for the earth, the roots of my outreach efforts are strong and genuine.
Don’t build a platform so you can sell more books. Build a platform so you can share your love of XYZ or make an impact that goes way beyond a $15 story.
2. Invite others to come up on stage with you, or bring the show down to audience level
Giving others a voice has an emotional component to it. The We Need Diverse Books campaign built its initial platform by inviting others to participate with signs stating why they felt we needed diverse books. For oneplasticbag.com, a new website dedicated to my debut title, there are several ways in which kids and teachers can share their recycling efforts with me and be highlighted on the site.
Since I write for young children, I recognize that my platform building must extend beyond social media. Kids and teachers aren’t hanging out online all day, people! School visits and community involvement are musts, and what better way to mingle with the audience is there than to crowd surf? (Figuratively, of course.)
3. Allow your personality and opportune moments to control the choreography
Sticking to a scheduled plan 100% of the time isn’t real for me. My routines change daily. I’m not wandering aimlessly in my career, but I try and look up from my script every now and then to see who’s out there, listening. I’m a casual person, an approachable person, a generous person. I allow these parts of my personality to guide how I market myself and my books. I can’t tell you how many casual interactions I’ve made online or after a live presentation that later on turned into new opportunities.
Author Meg Medina’s presentation on author marketing is one of the best I’ve ever attended. Rather than focus on “Do I need to be Tweeting?” she encourages authors to craft a vision statement and focus on their own legacy and impact instead of numbers, accolades, or which social media are the best avenues for driving sales. A shining example of how she melds blog content with her personal vision of being active in the Latina community was recently posted after her workshop for kids with Duncan Tonatuih. The fourth graders created a poem far more powerful than any Tweet Meg might have put out there about the visit. (Click here to watch the multi-voice poem reading at Meg’s blog and decide for yourself.)
If you’re in the early stages of compiling your career’s set list, focus on the big picture theme of your soundtrack. If the music is meaningful and catchy and DISTINCTLY YOURS, the fans will come out to hear you play. Just make sure to turn the microphone toward the audience every now and then and let them sing the words.
Now go out and break a leg—and the fourth wall.
Miranda Paul is a children’s writer who is passionate about creating stories for young readers that inspire, entertain, and broaden horizons. In addition to more than 50 short stories for magazines and digital markets, Miranda is the author of four forthcoming picture book titles from imprints of Lerner, Macmillan, and Random House. She is an Executive Vice President of Outreach for We Need Diverse Books™ (www.diversebooks.org) and the administrator of RateYourStory.org, a site for aspiring writers. Miranda believes in working hard, having fun, and being kind. Learn more at www.mirandapaul.com.